Noemie steiner

A glimpse into my networking adventures!

[serendipitousmarketer-blog]

Nice to meet you!

My Name is Noémie, I am a strategic marketer living in Toronto. I will be graduating the strategic relationship marketing program from George Brown College. The college offered various classes from customer experience to marketing measure. One of the class was marketing seminar, where we had speakers from the industry coming in and sharing with us their networking tips and what they do at work on a daily basis! This Tumblr was created as for our final class project.

Before we go on, here are some facts about me?

I speak 3 languages fluently

I lived in 5 different countries

I have a bachelor in business communications

I am interested in environmental causes

Feel free to ask if you have any questions and let’s connect!

[serendipitousmarketer-blog]

What did I learn?

[serendipitousmarketer-blog]

Network and Ressources

Meeting all these speakers is a thing! But did I connect with someone? Not quite, but here are my answers! 1. Have I networked with anyone? Not yet but I am convinced that I will. This semester at George Brown College was really busy, between group projects, finding an internship and having a part-time job it was personally really hard to deeply connect with anyone. I however connected with all of the speakers on LinkedIn and was thinking of reaching out closer to the fall, when my internship will end. I believe that with the experience I will have gained, it will be a good moment to connect again with them and maybe share what applied to my work experience. 2. What events and activities did I attend and what knowledge and contacts did that give me? As a native French speaker, I would like stay close to my roots. I am aware that there are a lot of marketers in Toronto but being a French speaker definitely help and I believe that meeting people who are experiencing the same things as I do can be nothing but positive. Therefore, I attended a few networking events in Toronto with goals to connect young french speakers professionnels who work in the tech and business industry. It was beneficial as I obtained a job interview with a non-profit organization after attending one of these events! 3. What groups did I join and with what results? I belong to a Facebook group for French speakers in Toronto and this is where I would find most of the events. I also belong to a networking group on LinkedIn but never had the chance to join any event. Once life gets back to normal, I will definitely try to attend more networking events. 4. Did I volunteer? As much as I love to volunteer and had the chance to do that during university time, I did not have the opportunity to do it in Toronto as my schedule was very busy but this is something I look forward to after the internship completion. 5. What job ressources did I use for job hunting? What was the most useful? I mainly used Google job search, Glassdoor, Indeed, LinkedIn and GBC Careers. My favorite one is LinkedIn. As a premium user, I can easily check who works there and what are my chances compared to the other candidates and I have to say it is sometimes a little confidence booster! 6. How am I keeping contact with the network that could help me find a permanent job in marketing? I try to like and sometimes comment what the speakers shared on LinkedIn. Concerning others contact that I had, I like to check once in a while how they are doing and would send them interesting articles that I find about tech or green story telling. 7. where will I be doing my co-op? Was networking involved? I did connect with a global marketing agency who would like to collaborate with me. Sadly the world is experience a very strange situation. My internship is sadly deeply affected by it and I do not know when my start day is going to be. Networking was partially involved as I had the chance to work with one of their branches a few years ago, when I was employed by a major name in the watch industry. While reaching out to the Toronto office, I did mention that I worked with one of their branch. I kept in touch with one of the manager in their other branch and I believe that it helped building trust! 8. What networking tips and best practices did I learn? What can you share with your readers? I learned from the speakers and also from my classmates that it is easy to connect with someone! The first thing that matters the most from what I see is to have a perfect LinkedIn, resume and knowing what we want. It will add credibility once we meet whoever we want to connect with. My extra tip would be to create an attractive portfolio with previous work and school projects. Finally, trusting the timing. Everything will work at the right moment!

[serendipitousmarketer-blog]

Good marketing makes the company look smart. Great marketing makes the customer feel smart.

Joe Chernov

[greenmarketing-blog]

Green Marketing Strategy

Green Marketing Strategy has changed the dynamics of many companies and their ethical practices. Green marketing is the marketing of products that are presumed to be environmentally preferable, bringing factors and awareness towards the product and service. Throughout green marketing strategy one author who is highly respected and well discussed is Jacquelyn Ottman, known for her article “Green Marketing Myopia” and “The New Rules of Green Marketing”. Ottman expressed living greener throughout both the workplace and in life, empowering employees to create initiatives to make a positive impact on their communities and brand. Green marketing is essentially practiced for the greater good of the company and consumers, but unfortunately many businesses project the image of being green without undergoing any practices to ensure their claims. In which instead of having a green marketing strategy their greenwashing. Greenwashing is when a organization spends more time and money claiming to be green through marketing and advertising rather than actually implementing business practices that minimize environmental impact. I truly believe when practiced ethically and efficiently, green marketing strategy is amazing, with a far greater outcome as long as companies remember to commit to sustainability, be transparent, enlist the support of third parties for the views of the consumers, promote responsible consumption throughout the life cycle, and finally focus on the primary benefits of being and remaining green.