Tumbler new
After Tumblr mysteriously disappeared from Apple’s App Store last month, it appears it has returned. The re-emergence of Tumblr’s app on the platform this week follows its controversial and maligned ban on adult content, which the company said would begin taking effect on December 17.
Following its initial disappearance, some speculated that Tumblr had been made unavailable in the App Store as the result of child pornography on its platform. Those rumors were confirmed in late November after the company said in an update on its help page that a routine audit had uncovered images related to child sexual abuse. Two weeks later, the company announced its Community Guidelines had been updated to reflect Tumblr’s forthcoming site-wide ban on “images, videos, or GIFs that show real-life human genitals or female-presenting nipples.” Tumblr CEO Jeff D’Onofrio characterized the decision as a move toward a “better, more positive Tumblr.”