The valley of Europe - Stockholm
After Silicon Valley (SV), I got selected to be a part of a Product Innovation trip to Sweden. This is my second time in Europe - after a Greece trip last year for World Universities Debating Championship (WUDC).
Photo Credits : Maher Khan.
Initially I was not planning to pursue the opportunity, as to be honest, I am not a crazy-travel-loving person. But I finally decided to go for 2 main reasons : 1) It’s likely my last academic learning trip before graduation. 2) The group looked amazing which from my SV trip experience helps a lot in learning as discussions get triggered which then get fierce and interesting, and well discussions are my favorite part of any such trip. Besides, I obviously had to visit the founding country of my favorite brand H&M. (No I have not yet visited H&M here and Yes all the clothes in my closet, without exaggeration, are by H&M)
We arrived to Stockholm Sunday evening and were surprised by the pleasant weather contrary to the weather forecasts we saw before travelling. We lived in the central Stockholm which made commute relatively easy for the entire week. My first impression about Stockholm was that of a civil and quiet place with family-oriented and friendly people all around. I thought it was because we landed on a Sunday evening. But soon I realized that I am actually good at first impressions. Despite there being people walking up and down the streets, there was something in the Nordic air which made it quiet. In the restaurants and other places we visited, people were generally talking slow and in a low tone. Most of the shops closed after 7 p.m while the twilight, to our surprise, lasted until 11 p.m.
Photo Credits : Maher Khan.
We learnt that in Stockholm people generally go to work early and get done as early as 5 p.m - except in the case of Spotify employees who have to work until 7 p.m as they have to collaborate with people from Spotify’s branch in New York. Spotify was one of the unicorns founded in Sweden that we visited. Their working environment was phenomenal, and not to my surprise everyone in the group wished to work there. Their office space had a great similarity to the AirB&B offices we visited in Silicon Valley. Even our professor - Maher Hakim - agreed to that. Most of these companies like AirBnB, Spotify, Google, Zynga, etcetra have a culture to make the office space colorful and comfortable for employees as it triggers creative thinking and motivates people to work. I think in these terms Qatar has a lot to learn and adopt yet.
People ‘learn’ Entrepreneurship there
I do hear a lot of people saying that entrepreneurship cannot be taught like they used to say in the olden times that medicine cannot be taught. As a matter of fact, I believe, there is no such thing as an entrepreneur gene and that it can only be learnt.
Though the weather of Stockholm may not be as ideal around the year as that of SanFran, the startup culture in Stockholm is definitely booming. The city has created companies from Skype, Ericsson, H&M, Spotify and Saab to Funrock, iZettle and Truecaller. And against the norms, many of the people here have actually learnt Entrepreneurship as a major which brings to my first point of observation and realization i.e many startups these days are following a set of procedures and rules to pursue entrepreneurship as oppose to the traditional methods of doing business i.e to say that startups do know importance of creating MVP, business model, etc which I do not believe was the case in the past. This only shows that people are actually passionate about startups though I am yet to figure out the motivation of Stockholm’s youth in pursuing entrepreneurship. Is it because it’s cool? Or it’s stable? Or is there some other underlying reason to that. The thing is that Silicon Valley has a great advantage of Stanford which creates an environment where technology is always in discussion. But Stockholm is a different case. I believe and I maybe wrong but Swedish government has a lot to do with it’s success in the startup scene. We saw an evidence of this when we visited two governmental agencies Vinnova (an agency that funds needs-driven research and stimulates collaborations between companies, universities, research institutes in Sweden) and Svnesk Form (the Swedish Society of Crafts and Design founded in 1905).
It’s a small city with big collaboration
One of the other reasons for Stockholm’s success could be collaboration. Sweden is a small country of 9 million people because of which the chances of you running into any founder of a startup in any gathering are high. Not just that, the chances of you being a friend of friends to anyone in the city are more than 90%. Now when you meet people, you discuss problems and share ideas and solutions. Hence there is a great scene of collaboration amongst individuals and even different companies. Joint ventures are common, companies know employees of other companies and team work is appreciated and encouraged. In fact, there are actual job positions of community building like that of Startup Grind’s Jonas Almeling who actually told us how community development is an important factor in success of startups and that it is based on three simple rules: enable, connect and inspire. Klarna, another unicorn we visited, also talked about how they highly value team success more than individual success when recruiting individuals.
Photo Credits : Maher Khan.
“Fail fast not big”
Talking about success, failure is considered good in Stockholm, but if you fail fast and small. People like telling their failure stories and inspiring others. Most of the big companies in Stockholm are actually the pivoted ones. However, there are many companies who fail big. An example was given by an angel investor from Sup46 who said and my friend Yousuf Akhlaq quoted:
It feels awesome as an entrepreneur when your startup attracts a lot of attention and perhaps even gets press coverage. You feel proud and accomplished. That is where it goes wrong. The noise in the ecosystem at an early stage often distracts you; be wise enough to not fall for the trap.
This was a new perspective that we learnt which was endorsed by our Professor as well. Yes it is true that a startup should grow quick, but not too quick as neither big money nor big press brings big success. In fact they might bring big failure which is dangerous.
Cash is not king
If you go around the city, you will see that most of the restaurants, even the smallest ones, insist on paying by card rather than cash. One of the restaurants we visited even refused cash completely. This was something extremely modish and interesting to learn. So make sure you take both cash and card when you come to visit this place. Besides, money is not king as well. One of the locals gave us an estimatation of living cost in Stockholm. According to her, rent for an average single bedroom apartment in Stockholm starts from 7000 crowns (~3500 QAR) while the average salary is around 26000 Kr (~13000 QAR) which is not a very good salary if you take taxes and food expenses into account as well. Also, in comparison to Doha, food in particular is quite expensive here. I am yet to eat a meal of less than 80 Kr (around 40 QAR) here.
Photo Credits : Maher Khan.
Culture of drinking Infused water
But to be honest, food is quite good as well. Many of us had a reservation towards Halal food, but despite that, we were able to find good (though expensive) food here. There was one problem though i.e many of the restaurants here had their menus written in Swedish which made things a little hard for us. Google translate came handy in such situations. Few of our favorite restaurants were Max, Flames and Mother. Talking about food, people here actually care a lot about health and healthy eating. There are a lot of restaurants that serve green food like Mother itself. Also most of the people here drink apple,orange and lemon infused water which is something new. Besides, you will see a lot of people walking or cycling on the streets. Irrelevant but people here are very well-dressed, though my friend Sampriti argued that Londoners still outshine Swedes in that aspect.
Photo Credits : Maher Khan.
Ericsson is not a mobile company
My favorite visit in Stockholm was that to Ericsson. In my mind, the only thing I knew about Ericsson was it’s collaboration with Sony to produce mobile phones. Turned out they closed that deal a few years ago and have refocused to other cool projects. They are working on various areas of network and communication, for example, working with Philips to make street lights smart and efficient (named as Zero Site project) and working with Volvo for intelligent media streaming for self-driving cars. The area I liked was their project called “Technology for Good” where they are working on sustainable, responsible and small socially beneficial projects.
In all, Sweden trip was an inspiring journey and an opportunity for me to learn a new culture. Apologies for bouncing between past and present tense as this blog was partially written while I was there. Also I realize I have focused most of my blog on the culture of Stockholm and haven’t quite discussed the nittygrittys of the companies we visited. I will leave that for my friend Yousuf to blog about here.















