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Why a viral campaign needs “SPARK” to go viral? - The Ghost Pepper Challenge (#2)

Here is a Youtube link of an 11 year old boy doing the Ghost Pepper Challenge- https://www.youtube.com/watch?v=SU9KTv0X7bQ

S- HARING- Sharing the Ghost Pepper Challenge is a very inspiring, brave, daring and shocking challenge to be done making it really hard not wants to share with others. This challenge definitely leaves you in a sense of shock and thinking OMG! Sharing this challenge will most likely get shared again and again because of how thrilling it is. A common way many people try creating an image for themselves on social networks is by sharing the most eye catching, unique and shocking videos.

P-ARTICIPATING- The Ghost Pepper Challenge encouraged participants to eat one Ghost Pepper Chili which is one of the hottest chili peppers in the world averaging to be about 1,000,000 heat units on the Scoville scale. This type of challenge is so alluring and encouraging to people especially those who love chilies and spiciness causing them to participate in the challenge.

A-UTHENTIC- The real deal to this challenge is how hot the Ghost Pepper is and the people who were daring and adventurous enough to handle such a hot pepper and attempt to do the challenge. Not many individuals were able to complete or successful doing this because of the authenticity of the pepper.

R- EACH- The Ghost Pepper Challenge came a long way with over 450,000 results on Youtube. Some results showed some people who were serious about doing the challenge, making a game out of the challenge and other videos showed people being mocked over the challenge for laughs.

K- ICK- The kicking heat from the Ghost Pepper is what kicks up this challenge and made it go viral. The challengers are really brave to intake such a hot pepper leaving you with a hot sensation in your mouth and down your throat. Other symptoms can be experienced from this challenge such as heartburn, vomiting, hallucinations and sweating.

#necviralspark

Why a viral campaign needs “SPARK” to go viral? - The Cinnamon Challenge (#1)

Here is a Youtube link on the best compilation video clips on the Cinnamon Challenge- https://www.youtube.com/watch?v=KZ6bzrqjo4M

S- HARING- When using Facebook, Twitter, or any other of your favorite social networks where sharing pictures or videos is possible, it always feels good when a whole bunch of your friends or family members decide to share what you’ve posted with all of your friends especially seeing or attempting to do a challenge like the Cinnamon challenge that has gone viral.

P-ARTICIPATING- Most of us don’t like to be boring and many of like to be daring and adventurous. The Cinnamon Challenge encouraged participation by attempting to eat or swallow a tablespoon full of ground cinnamon in under 60 seconds without drinking anything. The challenge seems to be quite simple but it can be difficult to some individuals because cinnamon can quickly dry out your mouth causing your lungs to feel they are on fire, rise in body temperature difficulty swallowing. This challenge is also life threatening and some find it funny others not so funny.

A-UTHENTIC- The Cinnamon Challenge has been around for some time , and has increased in popularity in 2007 .By 2010, many people have posted videos of themselves attempting this challenge on YouTube and other social networking websites The cinnamon challenge continues to be an active challenge or most talked about challenge today.

R- EACH- The Cinnamon Challenge has reached very far causing it to viral very fast. There are over 500,000 videos that have been uploaded on Youtube regarding the Cinnamon Challenge. Some videos was for laughs but others were not so successful and funny after all. Brianna Radar a mother who resides in Kentucky uploaded a video on Youtube and on a quest to put an end to the challenge after cinnamon-related asphyxia killed her son. She is very eager to tell all the serious consequences there is regarding this challenge.

K- ICK- What gives this challenge a kick is although the use Cinnamon can be beneficial it can also be life threatening and most people thought by doing the challenge there is no risk factors because it is a spice you can find your pantry. Cinnamon is used for treating some diseases, infection and spicing up certain recipes which requires cinnamon. But doing the doing the challenge and not able to have anything to drink realistically has side effects.

#necviralspark

colleenholt04-blog

Viral Campaign

Why I think this video has viral SPARK

https://www.youtube.com/watch?v=kTFZyl7hfBw

Mad TV – Can I Have Your Number

S- Sharing: This is a very funny video. If you are on social media you see the picture of the actress acting has Darrel. Yes! I said actress, Nicole Randall. This video is still quoted regularly. This video came out seven years ago and is still spreading around the world.

P- Participatory: This video brings you together with your friends to have a good laugh. Also, allowing you to quote it with your friends and family.

A-Authentic this Mad TV skit is one of its kind. It proves that has its been Seven years and its still being used on social media.

R- Reach: This was shown on TV then caught the attention of many and put on youtube, twitter, tumblr. It was made in memes, and posted on all social medias. The video on youtube got 33,173,787 views.

K-Kick I think that the kick was due to the fact that it was played on Mad TV and caught attention from being funny for being a common think that happens like a guy asking for you number!!

https://www.youtube.com/watch?v=a16Kgh7j8zk

DAMN DANIEL

S- Sharing: This video exploded on twitter and other social media. Everyone is saying damn Daniel. There is people buying white vans simply because of the video.

P- Participatory: This video has people saying and buying white vans to participate with this video. I have see personally 3 people within the last week buying white vans and putting them on social media with the caption “ Damn Daniel”

A-Authentic: This video was posted originally on one person and exploded all over social media.

R- Reach: This reached attention all the way to Ellen and made it on her show. This video is currently all over social media with 6,157296 views on YouTube.

K- Kick: the kick is the white vans its opening a door to pay attention to everyones shoes.

sheenagurcharan-blog

Great postings on SPARK! (Sharing Assignment)

m-pitkin-deactivated20160321

Why I think this video has viral SPARK (#2)

It seems like just about everything Donald Trump says or does goes viral lately, but when he delivered his speech on Super Tuesday last week, the focus was on Chris Christie - and his facial expressions. People noticed that he looked concerned, and a bit like he didn’t really want to be there; a viral social media mockery quickly ensued.

S(haring):

Just about everyone who even remotely follows U.S. politics has seen the above video, a meme, a GIF, or a Vine of Chris Christie’s face during the speech. People have been using the hashtag #FreeChrisChristie (insinuating he is being held hostage) to share the video.

P(articipate):

The #FreeChrisChristie phenomenon has become a kind of joke movement, with users creating memes, Facebook pages, and even petitions to “free” the governor.

A(uthentic):

The fact that Chris Christie has officially endorsed Trump tells us that there is no way he meant to look uncomfortable, confused, or like he didn’t want to be there; the fact that his faces were genuine, and that he apparently couldn’t disguise his emotions is part of what makes the video so funny, and part of what made it go viral.

R(each):

The fact that the presidential election, and especially Donald Trump, has been dominating the news cycle as of late (and seems to have attracted the attention of even the non-politically-minded) definitely played a role in propelling the story across social media in a matter of hours. The hashtag (#FreeChrisChristie), which was trending on FB and Twitter, also helped it to go viral, as it peaked peoples’ curiosity.

K(ick):

The extra “kick” that helped the Free Chris Christie story go viral was Saturday Night Live’s spoof of it, which kept the conversation going and (as with Ellen’s coverage of the “Damn, Daniel” video) introduced it to a wider audience:

sheenagurcharan-blog

Awesome job on SPARK. (Sharing Assignment)

Does the journalist use Twitter for reporting, personal use, or both?

Richard Lawson is a Columnists and Critic for Vanity Fair who reviews television and films as well as covers news, gossip and entertainment. In my opinion, Richard Lawson uses Twitter for not only his personal use but for reporting as well.

Based on his/her number of followers, do you think the journalist has a strong following?

As of right now on Twitter, Richard Lawson has 40.5k followers. I do think he has a strong following because as a reporter he seems to always have the latest news in media, art and entertainment to celebrities, movie trailers, latest trending topics, actors and actresses.

Does the journalist's Twitter feed indicate any type of bias in his or her reporting?

In Richard Lawson’s Twitter feeds, I do think there is some kind of indication of bias in his reports. His feeds show what he is specialized in covering which is mostly television, films, gossip news and entertainment. Some feeds he voices his opinion in a sarcastic way making others think different of his opinions and on the subjects he covers as well as other feeds are based upon what is going on (facts).

Do you think the journalist's use of social media enhances his or her reporting? Give an example of a tweet that helped shape a news story he/she was reporting or covering.

So many people are users of social media and most use it to engage and connect with other users as well as follow different news sources with the latest trends and updates. Some people still choose reading a newspaper and some use technology in order to keep updated with what’s going on in the world. Social media can enhance journalists and there reports however, it can be misunderstood and misquoted leaving some journalists without a job just by leaving a comment.

#NECNewsAudit

sheenagurcharan-blog

Ice Bucket Challenge and 9 Reasons for participation in a Groundswell.

ALS is a disease, commonly called Lou Gehrig’s disease. It basically slowly deteriorates your ability to move parts of your body. So if you had ALS, you might have trouble moving your fingers all of a sudden, well eventually you won’t be able to move your fingers at all. And it spreads throughout your body and eventually you cannot talk or move on your own and eventually you cannot breath on your own. The Ice Bucket Challenge basically gives people a sense of what ALS is and how it feels. The ice water numbs your body and limits your movement temporarily, so the people get an idea of what it’s like. Plus, when you do the challenge you nominate others to do the challenge and that spreads the word around to pretty much everyone so that they will donate money to help the ALS cause. A lot of celebs were both doing the challenge and donating money. I think it is helping bring money and awareness to the disease despite the participant’s intent. It’s doing a lot of good. I always heard of the disease but before this challenge I never actually looked in to it.

Here are the nine reasons for a participating in a groundswell that apply to an Ice Bucket Challenger:

1- Keeping up Friendships- the Ice Bucket Challenge was featured on social media causing it to go viral allowing friends and family to view, comment, and share and nominate others to do the challenge. This lead up to supporting friendships for those who are affected and have followed and shared the challenge through others on social media.

2- Making new Friends- the Ice Bucket Challenge allowed the videos that were posted to be seen on other peoples news feeds of different social media accounts. The challenge allowed strengthening relationships and creating new friendships in supporting, raise money and awareness for ALS.

3- Succumbing to social pressure from existing friends- Peer/social pressure plays a big role for individuals. This challenge went viral so quickly that when it so happen to be you that got nominated, the pressure builds up as well as emotions leading to humiliations and embarrassment if you refused to do the challenge.

4- Paying it forward- Forwarding the challenge to someone else is a source of support as well as entertainment for yourself and others knowing you all did it and can talk about each other’s experience.

5- The altruistic impulse- Helping and showing support for a disease that is need for a cure helps to make a difference in people’s lives. By doing the Ice Bucket Challenge, it showed how many people that was willing to help and try to build the funds for finding a cure.

6- The prurient impulse- There are plenty of people who love to get attention, especially on social media and the chances are it will go viral pretty fast! This challenge most definitely had many attention grabbers showing support and helping to find a cure for ALS.

7- The creative impulse- The more creative a person can be the more attention you grab by coming up with creative twists in doing the Ice Bucket Challenge in your own unique way.

8- The validation impulse- Validation is important to those who want to be known and take credit for what they have done for supporting the cause.

9- The affinity impulse- Thanks to social media the Ice Bucket Challenge became so popular. This challenge went on for a good while and at least one conversation per day with someone or even checking my News Feed was all about this challenge. I knew many people who have done the challenge but I never got nominated to do so. This challenge has also created a huge connection for many people worldwide by supporting, donating and help raise awareness on ALS.

rllnl

Good Job!!

sheenagurcharan-blog

Thanks everyone! I appreciate it!

Ice Bucket Challenge and 9 Reasons for participation in a Groundswell.

ALS is a disease, commonly called Lou Gehrig's disease. It basically slowly deteriorates your ability to move parts of your body. So if you had ALS, you might have trouble moving your fingers all of a sudden, well eventually you won't be able to move your fingers at all. And it spreads throughout your body and eventually you cannot talk or move on your own and eventually you cannot breath on your own. The Ice Bucket Challenge basically gives people a sense of what ALS is and how it feels. The ice water numbs your body and limits your movement temporarily, so the people get an idea of what it’s like. Plus, when you do the challenge you nominate others to do the challenge and that spreads the word around to pretty much everyone so that they will donate money to help the ALS cause. A lot of celebs were both doing the challenge and donating money. I think it is helping bring money and awareness to the disease despite the participant’s intent. It's doing a lot of good. I always heard of the disease but before this challenge I never actually looked in to it.