Shikiala Fasan

25✨CCRI👩🏽‍🎓Sagittarius ♐️

[shikialafasan]

The takeaways I can bring forth in my personal practices would be to prioritize transparency by disclosing partnerships and collaborations to display honest reviews and feedback towards sponsorships. Another takeaway for personal practices would be to respect privacy. Protecting individuals’ personal information and data and following privacy guidelines. Adhering to this principle will help build credibility with audiences. On the other hand, the main concepts I would use for personal conduct online would be integrity and accountability for one’s actions.  By upholding integrity and authenticity in all types of communication conveys honesty and responsibility. Another example of main concept I would conduct online personally is accountability. Taking accountability for my actions and correcting mistakes I’ve made would display matureness and transparency when correcting myself promptly online. A main concept I strongly oppose to is interacting in or spreading fake news and violating privacy. I choose not to like, share, or comment on fake news and articles that are from unverified sources that can also mislead my audience. Overstepping privacy boundaries is another main concept I avoid on social media. I don’t share anyone’s information such as pictures, videos, or post with their consent. I believe permission from individuals included in a picture or video should be given as this violates their privacy and oversteps their boundaries. Five core concepts that will follow me as a practicing social media professional would are ethical advertising, inclusivity promotion, staying up to date, accuracy, and truthfulness. By practicing core concepts such as ethical advertising this ensures all promotional content accommodates to ethical guidelines. Also, promoting diversity and inclusivity will help produce engaging content with interactions. Staying up to date on modern practices and upcoming trends in social media ethics will help me foster more engaging content that draws in interactions. Being accurate and verifying facts before sharing information is another core concept that will follow me as a social media professional. By backchecking information and confirming information is correct before sharing to the audience. Lastly truthfulness and transparency will be one of my main core concepts that will follow me. By clearly disclosing any problems or collaborations with brands to convey honesty to the audience. These principles will guide my efforts to create a positive and ethical online presence as a social media professional. Work Cited Cambridge Analytica and Facebook: The Scandal and the Fallout So Far - The New York Times Twitter quietly changes its hateful conduct policy to remove standing protections for its transgender users

[shikialafasan]

Shikiala Fasan Brands that utilize proper social media ethical practices are TOMS and Nike. The brand TOMS utilizes social media ethical practices by presenting their social impact message. The brand is known for its “One for One” message where they donate a pair of shoes for everyone sold. On social media TOMS transparency on where they donate their shoes and the impact of their initiatives. By this brand sharing updates and stories about the communities they support. This brand displays the brands use of social media ethical practices by connecting with their audience and showcasing their honesty when they state their message “One for One”. TOMS utilizes proper social media ethics by engaging with their audience. By them actively interacting with the community and encouraging their audience to share their review and experience wearing their shoes fosters a sense of connecting with their audience and their purpose. Another brand that properly utilizes social media ethical practices is Nike. Nike is well known for its diverse and inclusive campaigns. These campaigns promote equality and empowerment. Nike uses their platform to connect and create with the audience by amplifying the voices of various communities and this aligns with ethical standards of inclusivity and representation. These brands engage and accommodate their audience and display a constant ethical stance on social media platforms. Like the brands Nike and TOMS many professionals practice strong ethical practices, for example therapists or psychologists. These professionals are mindful of protecting clients’ privacy by avoiding sharing client information, case details and refraining from interacting with clients on social media. By these professional exercising these ethical practices show the boundaries set in place to protect the clients.

[shikialafasan]

In this blog post, I am going to talk about current state of social media trends, current cases related to social media, code of ethics by a professional organization, and how brands are utilizing social media along with other social media related concepts and practices within the industry. In today’s age social media has become a daily use to our lives by influencing hoe we share information, communicate and engage globally. Trends in the industry involve brands and influencers to be transparent and authentic. There is growing demand for influencers and brands to be honest and display their genuine self or results of the brand. Influencers also have collaborations with brands and sponsors where the audience expects transparency and honesty in their reviews of the products being advertised. Another example of a trend happening in the social media industry is the rise of misinformation being spread. Fake news is created and posted on social media daily and some of the audience may have a hard time distinguishing misinformation. With platforms implementing stricter content moderation polices it can still be a challenge for some to tell its fake news. As this trend surfaces social media there are efforts in place to combat misinformation. Two notable cases related to social media ethics are the Cambridge Analytica data scandal and Twitter’s currently call X approach to moderating hate speech and creating a hateful conduct policy. The Cambridge Analytica Data Scandal case highlighted problems of data privacy and improper sharing of Facebook users’ data with third parties’ companies such as the consulting firm Cambridge Analytica. Over 87 million Facebook users’ data was compromised leading to a class action lawsuit. Another recent case related to social media ethics was X’s content moderation policies. X had faced backlash over how hate speech, misinformation, promotion of violence that has now been addressed. This platform has provided user tools along with moderation to help prohibit various forms of hateful conduct. An organization that offers a comprehensive code of ethics that would be a beneficial factor in me being interested in joining their team would be The American National Red Cross nonprofit organization. The Red Cross organization social media code of ethics are to read, understand and comply with all proportions of the code along with the policies, act with integrity and cooperation with any internal investigations into reports of unethical behavior, honesty and respect while complying with the code and lastly to speak up if you become aware of possible violations of the code, Red Cross policies and laws. These codes emphasize principles such as advocacy, expertise, professionalism and honesty along with their goal and mission influences me to become part of their social media management team.

[shikialafasan]

Shikiala Fasan

Strategies to Help Raise Funds for the Youth in Your Community

For nonprofit organizations to receive donors they would need to reach their correct audience to expand. While its important for Organizations to have social media platforms in order to display their brand to others, it would be beneficial if their vanity metrics was based off the aligned goals and results. Often with the metrics not being accurate can get the organization overlooked as it doesn’t reach its target audience.

The Empowerment Factory is a nonprofit organization based here in Pawtucket Rhode Island that serves the surrounding neighborhood of Central Falls, Pawtucket and Providence. The organization is dedicated to empowering the youth in communities through environmental education, creativity, and social-emotional learnings. Like many nonprofits’ organizations, funding is crucial for sustaining funding to expand their impactful work within the communities. The Empowering factory uses and relies on social media platforms such as Facebook, Instagram, and X, formerly known as Twitter, to promote, engage with its targeted audience, promote goals and results, and attract volunteers and donors. In order to use these social media platforms to its advantage the organization must look past the vanity metrics as they are artificial numbers that overshadow the organization’s true performance. By focusing on meaningful data to help improve its performance and services it can help seek and gain funding success.

The first platform I chose to view is The Empowerment Factory’s Facebook page: (2) The Empowerment Factory | Facebook. With Facebook as their most active platform with 2.4k likes and 2.6k followers, post likes ranging from 1-6 and shares equaling 1-4 these numbers can create an illusion of popularity. These numbers don’t truly reflect active engagement or financial support. Out of 4 recent posts only one post got a reaction. These post display great representation of the organization however, the content shared may not be compelling or engaging enough to inspire interactions that can lead to volunteer signups and donations. With their recent post seeking donations they could’ve included more information and specifics as to what the donation would be used directly for. Pictures and a description of the use of donations should have been provided to ensure donations are being used properly for the organization.

My suggestion for strategies to improve metrics for their Facebook page would be for them to utilize video content by making reels. Videos are highly engaging and can be a more effective way of showcasing TEF’s motives and initiatives. Short clips displaying success testimonials, workshop tours, or behind the scenes clips that will get attention and engagement whether it’s liking, sharing, commenting, or looking to donate. On their Facebook page there is an inadequate number of comment engagement. TEF can encourage followers to participate in questionnaires, quizzes, and polls in relation to the services and mission of the organization. With the audience engaging in comments, it helps circle relative information about The Empowerment factory staying relevant on follower’s page. Tracking conversations would be beneficial for the organization if they focused on enhancing their efforts by including advanced, channel and behavioral metrics to gain a deeper insight. By tracking the percentage of users who donate after clicking the link on Facebook is one way to enhance advance metrics. This will direct ties from social media to finding sustainable funding. Calculating the total number of interactions such as comments, likes, and shares divided by the total number of each post to reflect the effectiveness of content (channel metric). Tracking behavioral metrics like monitoring the number of people who reply to event invites while it indicates the interest and probable attendance.

The second platform I chose to analyze The Empowerment Factory’s (TEF) page is Instagram https://www.instagram.com/theempowermentfactory?igsh=ZWZteXRtdXlkYzdm . On Instagram TEF has 918 posts, 1.5k followers, and following 1.2 people. These numbers are very similar to the vanity metrics on their Facebook page. On the two most recent posts only 3-5 people interacted with the post by hearting it. With their post being the same from Facebook and the lack displaying any creativity or showcasing of the services provided is maybe why they’re not reaching their targeted audience. My suggestion to improve their Instagram is for them to optimize their posting schedule. By TEF analyzing their audience on each platform and scheduling post accordingly, it can maximize interaction and visibility. To also improve their metrics to gain sustainable funding is for TEF to collaborate with local content creators and influencers. By partnering with a local influencer or advocates who fall in line with TEF’s values and mission to help expand and reach the targeted audience and funding sources. With these influencers, staff and children can participate in creating reels and shorts to trends that align with TEF overall ambitions and goals. In a 2025 survey conducted by http://spoutsocial.com there is an estimate of 5.42 billion social media users with one average person using 6-7 different social networking sites per month. With these statistics TEF can use this data to organize their posting schedule along with creating trends and conversation tracking this can help increase engagement and donations.

On Instagram I recommend TEF monitoring their advanced metrics. Measuring the percentage of profile visitors who visit links in their bio or post as this reflects interests from people wanting to learn more or desires to become a donor. Evaluating interactions from Instagram stories and video clips referencing replies or comments by analyzing their channel metrics. I also recommend tracking how often users save post as this displays behavioral metrics. Tracking this interaction can reflect the intent to revisit the content later. While vanity metrics likes, posts, comments, and followers can portray a view of The Empowerment Factory’s presence on social media it doesn’t display the organization’s goals and results. If The empowerment Factory could better engage in content by creating polls, questionnaires, videos, collaborations can help gain audience interactions it will help better display efficient vanity metrics. This will help expand their audience and potentially attract donors to their organization that helps the youth in the community.

[shikialafasan]

Social media is defined as a gathering of interactions, communications, collaborations, and shared content through social media. Social media has various attributes such as blogs, vlogs, multimedia sharing platforms and social networking sites that offers opportunities for individuals and organizations to connect with its targeted audience. Social media is also a way for individuals to connect with each other. With the different social media platforms available to everyone it has been a great way to enter and connect in the social world. I characterize myself as a social media user that mainly uses it for entertainment and tutorials. I usually like to watch make up tutorials, outfit inspirations, family blogs and solo trip vlogs. I don't actively post every day on social media or blog my life, but I like to watch others do so. I enjoy some of the prank videos from those streamers do to their friends as well. I have a lot of favorite content creators and influencers I’ve been following for 10 years plus starting from YouTube. Being able to still follow these people on different platforms is very versatile as well for individuals that can’t manage new apps yet but are used to standard apps that have been around for a while like Twitter, Instagram, and Facebook. My interest in using social media is learning how to do different things along with learning new information about various topics. I am someone who doesn't seek reactions or attention on social media, but I don't mind reacting to others. My strength in my understanding of social media is the analyzation of viral trends and content used by businesses and organizations to better optimize their marketing, sales, and audience. Another strength in my understanding of social media is the diversity displayed within social media and understanding one’s culture and religion. Challenges for me understanding social media are the spread of misinformation. Sometimes bloggers, online podcasts, and journalists may release a topic with statements that aren't necessarily true and sometimes if these individuals include justification or receipts of their allegation, it can still be hard to determine what's the actual truth. Another challenge for me with understanding social media is the fans and their comments and reactions. Although most are positive there seems to always be someone blatantly rude in the comments, I feel the comment sections could be rude when if the content isn’t liked they can scroll to the next video, post, etc. What I want to get out of this class is to get better at engaging and interacting online more. I would like to participate in fun trends I see and how to people get massive followings from doing simple ordinary things like getting ready for occasions and simply displaying daily task as a family as I see people on popular social media sites like Facebook, Instagram and TikTok. From this course I would also like to get comfortable posting and participating in trends as I’m an introvert and somewhat antisocial when I don’t mean to be. Also, I would like to eventually learn how to create and edit videos to trends that’s trending.