Hues, Tints, Tones, and Shades: What’s the Difference?
Color is useful to any business. In fact, it is such a powerful component of graphic design that it can attract attention, engage viewers, complement shapes, and even evoke strong emotions. Although we were taught color as kids, there’s a whole lot more to it than just primary, secondary, and tertiary colors. So, check out our guide on hues, tints, tones, and shades for all the details.
We definitely would have heard these terms at some point. However, what you may not know is that they have a very specific meaning and are quite different from each other. It’s essential for any designer or even a business owner coming up with designs to take note of these tiny nuances as the right color combination of tints and tones can have a profound impact on the viewer.
The right combination of colors can be so appealing it might give the viewer a reason to consider your service, product, or brand. So, here’s the importance of color theory and the differences between hues, tints, tones, and shades.
Related: 6 Benefits Of Creativity In Your Marketing Campaign
The Importance of Color Theory to Graphic Design
As mentioned earlier, colors can evoke strong emotions in people. So, color theory essentially teaches us how to use different color combinations and generate various emotions in the viewer. Of course, color theory also covers color harmony, and much more.
Other than the emotional component, color theory is extremely important to graphic design from a purely aesthetic point of view. It is, after all, important that the colors are in harmony as the wrong combination can be jarring. For example, the red color on a dark green background will stand out due to its high contrast as opposed to yellow on an orange background which tends to blend together.
So, how does one understand color theory? Well, the best place to start would be the color wheel. The color wheel essentially shows you what colors contrast each other and what nearby colors can create color harmony. Contrasting or complementary colors can be found on the opposite side of the color in the wheel. For example, purple and yellow work exceptionally well together as they are found on opposite sides of the color wheel.
Similarly, harmonious color combinations refer to colors that are right next to each other. For example, blue and green. While harmonious colors are pleasing to the eyes, contrasting colors are used to help a color stand out. Read More Simplified
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