#1 Customer Flow Communication Platform

Inbound marketing, marketing automation and multi-channel communication combined. Use personalized messaging to reach your target audience at the perfect time The company’s 360 Customer Flow Communication Platform is a feature-rich solution combining marketing automation, inbound marketing and interactive communication, SimplyCast provides organizations the ability to effectively reach customers on their preferred mode of communication. Sign up for a free 14-day trial.

[simplycast]

Poor deliverability can really affect your email inbox rates. We have some tips to truly increase your email inbox rates and boost your email deliverability.

[simplycast]

Do the Yahoo Authentication Policy Changes Affect You?

Yahoo has recently made some changes that may affect your email marketing campaigns. In order to reduce the amount of spam emails and suspicious emails being sent, any email server utilizing DMARC will not be accepting messages that have a yahoo.com address as their sender address but do not originate from Yahoo’s email servers.

Read full post.

[simplycast]

20 Real Estate Marketing Ideas Guaranteed To Close More Sales

Real estate agents have been helping people buy and sell properties for hundreds of years. But in the digital age, it is all about innovating and finding easier ways to reach a larger audience.

Whether you’re just starting out in real estate or are a seasoned pro, there are always things you can do to improve your marketing initiatives. After all, your success as a real estate agent is dictated by your ability to market effectively.

20 Real Estate Marketing Ideas To Try

1. Send Marketing Materials With Every Customer Communication

As a company that invented customer flow communication, we can’t offer up a list of ideas without stressing the importance of adding marketing to everything you do. Always include some sort of marketing material to drive readers to go elsewhere and improve your brand. This holds true for direct mail, email, phone calls, text messages, social media posts or any stage of your nurturing cycle.

Read full list.

[simplycast]

Dalhousie Co-op Student Creates Bus Time Program Using SimplyCast 360 Customer Flow Communication Platform | SimplyCast

A SimplyCast co-op student has used the SimplyCast 360 Customer Flow Communication platform to create a bus time information text message program.

[simplycast]

What Exactly Is Lead Scoring?

Lead scoring is just one of the many reasons to switch to marketing automation. All of the scoring or grading is done for you once you start collect data and launching campaigns.

Think of the software as the nerve center or the brain of your communication plans. As data is collected, everything is rated, scored, assessed and pushed higher or lower on a sales persons hot or cold list. Interested in getting started with either lead scoring or marketing automation?

Sign up for a free 14-day trial of SimplyCast 360. Your sales team will love you, we promise.

[simplycast]

The SimplyCast Story, Part 4: Raising Capital Early On

So, what advice would the SimplyCast team offer to new companies just starting out and trying to raise capital?

You need a very strong team. If your team is not passionate and dedicated, you won’t have much success. Everyone must believe in the end goal.

You must seek out investors who have faith in your team and the potential of what they can do, because you won’t have the impressive technology built right away.

[simplycast]

Social media marketing is essential for any business, and social sharing and following blocks make it easier for customers to share your content.

[simplycast]

[simplycast]

[simplycast]

Common Social Media Pitfalls for Businesses (and How to Avoid Them): Part 2

1. Not promoting your social media page.

The key to effectively promoting your social media pages effectively is to integrate your social media marketing with your other marketing efforts. You should promote your social media pages on your website, in your email newsletters and in your text messages.

Tell your subscribers that they can like and follow you on social media in order to receive special offers, contests, tips or whatever you are offering. You should provide a good incentive for customers to want to interact with your social media pages. Contests and coupons are a great way to engage customers.

Another way to combine your marketing strategies is to place social sharing buttons on all your content. Sharing buttons allow your customers to share your content with one click, spreading your reach.

[simplycast]

Beginner’s Guide To Marketing On LinkedIn

With over 150 million members worldwide and 280 million visitors per month, it is a place that deserves your immediate attention.

LinkedIn offers several ways to build your personal brand and business reputation throughout their network as well as gain valuable traffic back to your website or landing pages.

Check out our Beginner's Guide to Marketing on LinkedIn, which will show you the important areas you need to be taking advantage of on LinkedIn for branding and traffic including your personal profile, groups, company pages, and more.

[simplycast]

Top 6 Reasons to White Label

Did you know SimplyCast has a great white label program? You can offer our top quality marketing platform as your own, under your own brand. To learn more about our white label program, contact our Reseller team. Here are six reasons you should consider white labelling for your business.

[simplycast]

A new version of the SimplyCast application is being released today, and there are exciting new updates to talk about in a few areas.

The SimplyCast 360 Customer Flow Communication platform has been receiving some updates to provide even more control for customers. You can now decide exactly how many of your subscribers you want to receive a particular type of campaign. Are text messages more effective for you, but some of your subscribers just prefer emails? Set up your campaign to send text messages to 80% of your subscribers and email to the other 20%.

[simplycast]

SimplyCast Now Offers Short Codes for Text Message Marketing

SimplyCast now has a short code for text message marketing campaigns! What is a short code? A short code is a short number that people can text a keyword to, in order to sign up for tips, enter a contest, donate money and so on.

Short codes are an immediate, engaging way to connect with your customers. A short code is the perfect addition to your next text message campaign, to make it easy for customers to interact.

So, you're wondering, how could I use a short code for my business? Let's look at some examples.

[simplycast]

Top 10 Reasons You Need To Use Inbound Marketing Software

You here it all the time. Inbound marketing this, inbound marketing that. But what is it and why should you be using inbound marketing software for your organization?

Inbound marketing, simply put, is the process of providing valuable and shareable content to earn the interest of visitors and customers rather than buying it with paid marketing.

More and more businesses are moving towards this rather than using outdated sales techniques, which are often intrusive to potential customers.

Inbound marketing will establish your company or organization as an industry expert that has valuable information to share.

Top 10 reasons you need to use inbound marketing software

[simplycast]

The SimplyCast Story, Part 2: We Did it Our Way

In last week’s post (Part 1), we revealed how SimplyCast got its name. But how did the all-in-one platform of marketing tools actually get made? Read on.

SimplyCast started out small. Really small. Our very first office was just 150 square feet. It was tight, but the team was just excited to have an office space of our very own. All the basics were there: desks, chairs, computers, phones, the usual suspects.

And so, with our limited resources, our developers began writing code like crazy. The beginning goal of SimplyCast was to own every single line of our code so that we could keep costs down for our customers. The point was to create a customer flow communication solution that would be affordable for small businesses and powerful enough for large businesses.

[simplycast]

Make Your Customers’ Lives Easier

Everyone is busy. If you make your customer’s day easier, that customer will trust that you care about their needs. Remembering to book an oil change or a routine maintenance appointment can easily slip your mind and trying to remember the time and date of the automotive appointment is often a challenge as well.

Keep your customers up to date (and reduce the amount of customers who don’t show up to appointments) with automated reminders. You can schedule reminders for just about anything. Once you create a basic reminder message, an automated solution can send that message to each customer on the appropriate date. This way, you don’t have to manually call each customer for each reminder, but your customers still receive the information they want.

Automated messages are just one of many tools that help you build trust in your brand. If you choose a comprehensive automotive communication solution, you can reach out to more customers than you ever thought possible without increasing the amount of work that your staff must do. Keep your brand in the forefront with consistent messaging, help your customers remember their important appointments, and offer highly personalized customer service year round. Automated messages help you accomplish your customer service goals while saving time and effort.