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Videodrome (David Cronenberg, 1983).

A name is the linguistic threshold through which persons enter a shared world, a condition under which one becomes addressable. Unlike descriptive language, which tells us what something is, a proper name allows us to turn toward someone. In complete isolation, a name would lose its function, for names exist so that one person may call and another may answer; one may remember another in their absence, or speak of them after they are gone. This understanding transforms the idea of naming into one of presence.

Speaking a name momentarily alters our situated world before conscious recollection of the named person begins. The atmosphere has already changed—speaking the name of someone who is absent or dead can feel like an incantation. A name reorganizes the experiential field, gathering an entire mode of being-in-the-world. The body often recognizes this transformation before thought can explain it. In the act of naming someone, absence collapses, evoking that person’s presence within the shared world of meaning.