A Reality Not Far From Our Own. Part 1.
While going through our everyday lives of an average person, it can be easy to miss the details of what’s going on with large companies. Through Dave Eggers’ international bestselling novel, The Circle, we can clearly see many similarities between his fictional company, The Circle, and companies of our modern day reality. These companies include mainly, but are not limited to, Google and Facebook. The Circle can be seen by most as a clear warning towards the possibilities of our future, if we leave companies of that caliber to grow unquestioned.
First, let us explore what The Circle, as a company, was. The Circle in whole, was a rapidly growing company that would stop at nothing in the ever pursuit of gaining all knowledge. In the beginning, The Circle started as an invention called “TruYou,” which comprised of everything the internet needed in one place; one account, one identity, one password, one payment system, per person. That alone, made The Circle grow increasingly popular within a year. Financially speaking, The Circle made the majority of its income through advertisement (Eggers 21-3). With growth, came power. It made up 90 percent of the search market, 88 percent of the free-mail market, and 92 percent of text servicing (Eggers 174). With that kind of control over the flow of information, it made it an easy endeavor to further its grasp on the world’s knowledge. The Circle was also host to many programs that greatly impacted the daily lives of its users and those around them, such as, SeeChange, TruYouth, and CHAD (Eggers 67, 344, 359). Each of which were monumental advancements in technology within their respected fields of surveillance, security, and healthcare.
Now, let us look at The Circle’s uncanny resemblances to our beloved Google and Facebook. As stated earlier, The Circle made the majority of its revenue from advertisement, exactly what percentage is unknown to us, as Eggers did not elaborate further in his novel, The Circle. According to Meghan Kelly, a web journalist, informed readers on Venturebeat.com that Google, in 2011, made 96 percent worth of its revenue through advertising. To this day, Google, although not 96 percent, still makes a hefty portion of its revenue from advertisement (Google). Likewise, Facebook, as of 2015, brings in 73 percent of its revenue through advertisement (Popper).
As Eggers shows us in The Circle, The Circle holds a gathering called an Aspirant session in which the leaders of the company listen to start-up business founders and then decide on whether or not they will purchase their ideas and make them a reality (420). As it turns out, Google funds a program with very similar qualities, called Google Ventures. Google Ventures is a venture capital fund that receives $300 million each year to invest in start-up founders. To date, Google Ventures has invested in more than 280 companies, working on problems like cancer treatment, urban transportation, and energy use (Gv).
To add on to The Circle’s growing habits, we look at a particular scene within Eggers’ novel, The Circle. The scene shows a shark that was introduced into a lively and peaceful aquarium. Everyone hoped that the shark would coexist with the other aquatic inhabitants of the tank, but instead the shark viciously, and almost terrifyingly, devoured every single defenseless creature. It was shortly after in which Ty, the original creator of The Circle, stated his fear of the company and what it was becoming, “The fucking shark that eats the world” (479-84). Now Google may not be as vicious or aggressive with its growth, but it has certainly extended its reach throughout many aspects of the world. Back in 2001, Google, in their first public acquisition, obtained Deja.com, an archive of 500 million Usenet discussions. It was later re-launched as Google Groups. In 2003 Google acquires Pyra Labs, the creators of Blogger, a blog-publishing service. 2003 was an eventful year in which they announce Google AdSense, a content-targeted advertising service. In the following month, Google acquires Applied Semantics, whose service was named AdSense. Google obtained Youtube in 2006, an enormous website in which users upload videos of any length. In 2014 Google acquired Nest, a company that innovatively reinvents simple household items such as thermostats and smoke alarms (Google). The list goes on, as there have been many companies, large and small, that have been consumed by the growing giant that is Google.Â
To further explore our comparisons, let us look at The Circle as a search engine and social media front. We’ve looked at The Circle’s substantial lead in the global search market, but what about our Google? According to global statistics, as of January 2015, Google holds 88.1 percent of the world’s search market share (Statista). In Eggers’ novel, The Circle, it was stated that The Circle had subsumed Facebook and several other social media companies, leaving the readers to assume it had control over nearly, if not, 100 percent of all social media interaction. Facebook on the other hand “only” consists of 61 percent of all social logins, as of the last quarter in 2014 (Lardinois).
Separately, this information seems harmless. It is through Dave Eggers’ novel, The Circle, that we’re forced to connect the dots; the overwhelming similarities between current companies such as Google and Facebook, with Eggers’ fictional company, The Circle. Google alone has the impressive power to become part of anything they desire, much like The Circle, and to imagine if the two giants, Google and Facebook, merged together. The possibilities would be seemingly endless.
Eggers, Dave. The Circle. New York: Vintage Books, 2014. Print.
Google. Google, 2015. Web. 3 May. 2015.
Gv. Google Ventures, 2015. Web. 3 May. 2015.
Kelly, Meghan. “96 percent of Google’s revenue is advertising, who buys it?”
VentureBeat. VentureBeat, 29 Jan. 2012. Web. 3 May. 2015.
Lardinois, Frederic. “Facebook Continues To Dominate Social Logins, Expands Lead To 61% Market Share.” TechCrunch. AOL, 27 Jan. 2015. Web. 3 May. 2015.
Popper, Ben. “More than 70 percent of Facebook's $3.54 billion revenue is now mobile.” TheVerge. Vox Media, 22 April. 2015. Web. 3 May. 2015.
Statista. Statista, 2015. Web. 3 May. 2015.