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Brand Identity for Mexicue by High Tide

“Mexicue started with a passion for real, made-from-scratch cooking that began in a food truck that traversed Manhattan and Brooklyn. We created a new branding and identity system inspired by the vibrant and flavorful ingredients of Mexican and American Southern cooking. Bold primary fonts set a distinct tone for the brand and are complemented by a vivid and celebratory color palette.”

High Tide Creative is a multi-disciplinary creative studio producing strategic and enduring design solutions. Serving a range of clients from start-ups to legacy brands, our process is highly collaborative. Informed by the history of art and design, yet very much in tune with the modern consumer, they seek the delicate balance between the anchor of tradition and the boundlessness of innovation.

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