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[smarwaha1]

What I've Got: Mod styles and statement shows

Cool concept fashion show combined with retro designs set a desirable spring trend. (Marc Jacobs for Louis Vuitton Spring/Summer 2013)

[smarwaha1]

Challenge 4: CALENDAR. Redesigned.

We've had enough with unintuitive calendar apps that mimic the traditional paper version. It's time for them to think at our speed and embrace creative interfaces. Introducing CALENDAR.

http://prezi.com/x6ifmdt8oowu/es22-c4/  

(video is embedded into the PREZI)

[smarwaha1]

Weight Loss is desirable

Upon going home this weekend, I was surprised to have over 100 emails from patients and friends asking me about green coffee bean extract!

Dr. Oz profiled it on his show saying it was a sure-fire way to lose weight. Despite little marketing and the fact that this extract has been around for years, its flying off the shelves. People wanted to try so badly that they were asking my to prescribe it so they could get access.

Anything promoting weight loss creates desire, even if its an extract thats been around for years.

[smarwaha1]

Challenge #1: Make Bamboo Desirable

BARNEYS and BAMBOO

Our exhibit will forge a lasting connection between Barneys and the bamboo producers in the Black Belt of Alabama and American designers. As an iconic and luxurious department store famous for its innovative displays, Barneys will ensure that both bamboo packaging garners immense attention and popularity in a short time scale. Because our vision for bamboo comprises a revolution in the way gifts and products are given, distributed and exchanged, we anticipate that our exhibit and intended partnership with Amazon could make the bamboo of Black Belt immensely desirable. The heightened demand for bamboo would provide jobs and increase revenue for the area. In addition, our concept of bamboo packaging as part of the product could have positive ramifications for the environment, considering how much paper and plastic packaging is discarded every year.  

  Click here to view our presentation and brief.