Challenge #1: Make Bamboo Desirable
BARNEYS and BAMBOO
Our exhibit will forge a lasting connection between Barneys and the bamboo producers in the Black Belt of Alabama and American designers. As an iconic and luxurious department store famous for its innovative displays, Barneys will ensure that both bamboo packaging garners immense attention and popularity in a short time scale. Because our vision for bamboo comprises a revolution in the way gifts and products are given, distributed and exchanged, we anticipate that our exhibit and intended partnership with Amazon could make the bamboo of Black Belt immensely desirable. The heightened demand for bamboo would provide jobs and increase revenue for the area. In addition, our concept of bamboo packaging as part of the product could have positive ramifications for the environment, considering how much paper and plastic packaging is discarded every year.
Click here to view our presentation and brief.