DVC2 BLOG

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aphid  CM

DVCII video

Final Video

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not quite finished (one clip missing) snuff vid.

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final poster design? Revised on the bottom

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prototype courtesy of Mike G.

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Brandz

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More Stuff

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Another Revision for Infographic.

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Infographic Updated

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Updated Bio

Prior to joining University of Wisconsin Milwaukee’s Design and Visual Communications Program, Francisco Driessen earned his Bachelor’s Degree in Illustration from Milwaukee Institute of Art and Design in 2000. In 2004, he became a lead security officer at the Milwaukee Art Museum where he developed a leadership role that exposed him to the art museum world and design in the local community. He is an active practitioner, by showing artwork in local small gallery showings as well as Milwaukee gallery night at the Milwaukee Art Museums staff show in 2001-2004.

In 2006, Francisco traveled to Tokyo Japan; the excursion reinvigorated his interest of art and design. After returning to Milwaukee, he enrolled in continuing education courses in Adobe Illustrator, Screen-printing as well as Japanese language classes.

Francisco left the Milwaukee Art Museum in 2014 and began employment at Johnson Controls and he decided to pursue an undergrad at UWM in design. Aiming to get a new understanding of digital software and polish artistic know-how learned from past endeavors, Francisco continues to have a strong drive to enter a new, yet very familiar, career.

Outside of work and academia, Francisco enjoys ethnic cuisine, foreign films, and posts a new 80s synth music video playlist monthly to his blog.

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more brands and prototype starters

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Not sure yet.

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sketches for logo

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Tag + Mission + Vision

Tagline:

Earth Needs You

Bring it Back

Full Circle

Return Reward

Mission:

The Aphid process is designed to make composting easy and efficient for every household.

Vision:

Educate the effects of mass food consumption.

Increase the use of composting on a consumer level.

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Brand Name and Mood Board

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Infographic Process Update

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Personas

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SWOT

Epica Stainless Steel Compost Bin

Strengths

• Controls odors with charcoal filters • Small; fits in small households • Stainless steel • Low cost

Weakness

• Have to empty a lot due to size • Extra costs for filters

Opportunities

• Rewards • Website for more info on compost (Qcode) • Multiple colors; make fun • Better design

Threats

• Complaints of fruit flies and/or maggots • Complaints of holes developing on bottom

Food Cycler

Strengths

• Very efficient • Reduces kitchen waste 90% • No holes; but still good ventilation • No odor • Composts food within 3 hours

Weakness

• Small capacity • Expensive • Uses power to compost • Filters are expensive • Not easy to clean

Opportunities

• Design is good; could be better • Rewards

Threats

• Advertised as composter; but more of food dehydrator • Complaints of not working after a few months • Complaints of poor customer service

Bokashi Probiotics K100 All Seasons Indoor Composter

Strengths

• Higher capacity • Easy to transport • Air tight for better fermentation • Strainer used for moisture release; preventing less spoiling • Spigot for compost tea for plant fertilizer

Weaknesses

• Large; not for all living areas • Its own method of compost; not for everyone • A lot other alternatives for cheaper • Compost starter is not cheap

Opportunities

• Design is weak • No connection to media

Threats

• Complaints of structure failing • Complaints of not being a true composter • Spigot leaks