Softcrylic

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8 ways to improve Holiday sales with Digital & Data Analytics

With the holiday season fast approaching, retailers are preparing on all fronts for the busiest time of the year…and most profitable. The latest Adobe Analytics Report predicts that Online sales will grow 14.8% year over year for the 2018 holiday season and reach $124.1 billion.

Digital and Data Analytics can help you in creating custom audiences for omni-channel campaign testing across an ecommerce sales funnel to maximize revenue and reduce costs. Here are the eight ways you can use Analytics to improve holiday sales.

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Recap on Digital Analytics Hub 2018

Digital Analytics hub brings together top analytics professionals under one roof to discuss and share their in-depth knowledge. Our experts were also present and actively participated in crucial discussions. Here's a quick recap of the sessions attended at the DA Hub.

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Questions I’m Bringing to TDWI Orlando

The TDWI conference in Orlando offers an in-depth learning experience on tackling today's big data challenges on various topics like big data trends, modern data management, self-service BI, and machine learning. Our analytics experts will be present at the conference and these are some of the questions we're bringing

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Recap of Programmatic I/O NYC 2018

This was my second year attending AdExchanger’s Programmatic I/O in New York City. The conference is very unique and specialized in its topics that keeps bringing me back. I have been following the AdExchanger publications for over 5 years now and I feel this conference is a nice extension to the different topics, as well as the podcast, that AdExchanger offers.

This was my second year attending AdExchanger’s Programmatic I/O in New York City. The conference is very unique and specialized in its topics that keeps bringing me back. I have been following the AdExchanger publications for over 5 years now and I feel this conference is a nice extension to the different topics, as well as the podcast, that AdExchanger offers.

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TC18 Recap: Why I’m More Excited About Tableau Than Ever Before

Tableau Conference 2018 wrapped up yesterday evening, and I am still buzzing over it. More than 17,000 data enthusiasts including everyone from Tableau beginners to the legendary Zen Masters gathered in New Orleans.

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Holiday Sales Readiness Checklist for Retailers and e-Commerce Businesses

This outlines few holiday sales readiness ideas for e-Commerce businesses from a business process improvement, technology modernization, customer service excellence, reporting and insights perspective.

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Tableau Tips & Tricks: How to add “Hidden” Sheets to Tableau Dashboards

Tableau Tips & Tricks - This blog post will walk you through one such feature: adding “hidden” sheets to a dashboard using action filters. “Hiding” sheets in your dashboards allows you to publish simple and interactive views.

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Power BI and Power Query: ELT workflows vs ETL

We are in the midst of an evolution in our industry, from the ETL model (Extract, Transform, Load) to a more open-ended ELT (Extract, Load, Transform) approach. As the tools have improved, so have our methodologies. And Power BI, built on top of Power Query, was built from the ground up to facilitate the ELT approach.

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Tableau Tips & Tricks – Adding Multiple Dynamic ‘Reference Lines’ to a Continuous Line Chart

Have you ever wanted to add multiple reference lines to a continuous line graph in your Tableau dashboards? This might seem like a perfect place to leverage the Reference Lines available in the Analytics Pane, but it’s not that straight forward. This post will walk you through the Reference Line options available through the Analytics Pane and how you can use other features in Tableau to create faux reference lines in case your particular viz can’t be created with those options.

Tableau Tips & Tricks – This post will walk you through the Reference Line options available through the Analytics Pane and how you can use other features in Tableau to create faux reference lines in case your particular viz can’t be created with those options.

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Platform Convergence at Microsoft Business Applications Summit 2018

As we ramp up our excitement for the Microsoft Business Applications summit in July, there’s plenty of banter about BI platforms. It’s not unlike to the iOS/Android or MacOS/Windows debates, really. Data nerds can be passionate about their platforms of choice.

Platform Convergence at Microsoft Business Applications Summit 2018

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Microsoft Business Applications Summit 2018: A Tableau User’s Top Power BI Sessions to Attend

I have a confession. I’m a complete Tableau fanboy. I’ve been dragging and dropping non-stop ever since I was introduced to the platform a few years ago, and I spend a good part of every workday with my nose in a Tableau workbook. However, I’ve recently been spending more and more time with Power BI, and as much as I love Tableau, I have to admit that Microsoft has piqued my interest. I can’t wait to dive even deeper into the world of Microsoft, and luckily, I don’t have long to wait.

Microsoft Business Applications Summit 2018: A Tableau User’s Top Power BI Sessions to Attend

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GDPR: How vendors are preparing for it

It is officially May. So much going on this month: Mother’s Day, Memorial Day, May Flowers and Oh, GDPR goes live! It is the moment we have been dreading for the longest time but you can’t stop time and you won’t be able to escape it. GDPR is here to stay.

In this post, we have highlighted some vendors that have already taken action to be GDPR ready. Hope we see more follow lead and announce their plans in the weeks to come.

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Five Takeaways from Adobe Summit 2018

Here we are, a week after Adobe Summit and we are still buzzed from all the announcements, incredible sessions and meetings that happened over the course of 4 days in Las Vegas.

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The Marketers Playbook

Marketing has always about connecting with Customers. Digital Marketing enable us with multitude of digital means to target, attract, connect and engage with desired target audiences.

Cookies, Device IDs, ID Syncs” is the first playbook of Softcrylic’s Marketer Playbook series. This series will be helpful in arming digital marketers.

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How do I prepare for Adobe Summit

Adobe Summit is right around the corner and I can’t be more excited. The out-of-office notice is already out to my clients and colleagues and now I can focus on discovering, learning, catching up with old colleagues and meeting new people.

Adobe Summit is one of the largest conferences with nearly 300 sessions split. Here are few tips to get the most out of Adobe Summit this year.

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Adobe Summit 2018: Unconventional but Promising Sessions

And when I thought that my schedule was fully booked, I find out that there are new sessions still being added. At the time of this post, the count is at 320 sessions and still growing. Unfortunately, this means that some sessions need to be moved around to make room for the new ones!

Adobe Summit 2018: Unconventional but Promising Sessions. Here is a list of new wave of sessions that are new to this Summit. Some of these are new topics that are very 2018.

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Adobe Summit – A simple buyers guide

The Adobe Summit is this month in Las Vegas. Conferences can certainly be a straight up boondoggle. Having a conference in Las Vegas significantly increases this possibility. In an effort to be a responsible business owner, professional, steward to my clients and an adult, I’ve devised a simple plan to get the most out of this conference.

Adobe Summit - A simple buyers guide. This simple buyers' guide can help you get the most out of your adobe summit experience.