Some Guy: Book Covers
Common wisdom is to ‘never judge a book by its cover’, and while that certainly works for people, in actual terms of reading selection, it’s useless. Aside from bestseller lists, recommendations and prior knowledge, a cover is what’s going to tell a potential buyer what a book is like, and, more specifically, why it’s worth reading. While cover designs tend to work in conveying the specifics of a book’s tone, they can also be used to tell a book’s genre, as with the trend of science fiction books having covers art done in acrylic paint.
For an example of a good cover, the mass market paperback edition of Terry Pratchett’s Making Money does well with using allusion to convey the broad strokes of the book’s premise. The cover’s illustration is of money being taken out of a top hot, bringing to mind the traditional bunny-in-the-hat trick and other acts of deception. Which is perfect for a book that’s about a former con having his deception skills being put to use in running a bank.
As Discworld books go, they’re fairly good for studying cover design, as there are often multiple covers that can be compared and contrasted to see what works. However, in comparing Discworld covers, the collector’s library edition covers will not be included, as they’re made with a different purpose. The library is made for those who are already fans of Discworld, and presumably, fans of whatever collector’s library edition books they’re about to buy. Thus the covers can afford to have a greatly de-emphasized title and have illustrations with spoilers, not to mention extremely short back cover summaries.
Regardless, a good example of differing cover qualities is in Thud!. The mass market paperback, done in the same style as Making Money’s, only shows someone, presumably Vimes, about to be hit on the head with a wooden club. While the cover certainly mysterious, it goes too far and becomes incredibly unclear as to what the book is about—in this case, murder, and long-set animosity between two species with some demonic influence here and there. If someone was not already familiar with the Discworld and the Watch series in particular, they would be unable to discern that Vimes is on the cover, much less that his presence indicates a mystery novel with sharp political and social commentary.
Comparatively, Paul Kidby’s version of the cover is much better in this regard, with Vime’s likeliness as a watchman being much more visible, and it being clear that the book deals with figuring out a murder (at least, in the beginning). The illustration’s reference to the game of Thud itself also helps with the intrigue and mystery of the cover: there’s been a murder, but why is the victim and everyone except Vimes gamepieces?--ought to check the back cover for more information.
Another big part of Discworld book covers is the focus on Pratchett’s name. With over eighty million books sold and being an extremely popular and influential writer, just the name ‘Terry Pratchett’ on the cover is bound to turn some heads. In a language that reads from top to bottom, putting Pratchett’s name at the top means that it’ll likely be read first, even before the title. Not to mention that Pratchett’s name is larger than the title on the Kidby cover of Thud. Contrast to books1 written by smaller or newer writers, which often have the author’s name at the bottom, and in much smaller print.
Another good example of an author’s name playing a big role in the cover to garner interest is Unnatural Creatures, a book, well… not by Neil Gaiman, but at least, edited by him. The book is an anthology, which at least explains having an editor’s name on the cover, but it’s the fact that it’s Neil Gaiman that the name is featured so prominently, despite him not having written the book. The anthology may be great, but having Gaiman’s name on the cover will at least capture many people’s attention so they’ll at least take a closer look. Compare this to another (fairly successful anthology) like This Is How You Die, where the editors are placed in the bottom right corner in small text, while the attention-catching title and cover art do the work.
As cover art is meant to convey the premise or tone of the book, certain leeway must be given in the cases of slight inaccuracy. Though it’s textually stated that Crowley doesn’t have horns, wings2, or a tail, he is still depicted with one, so anyone looking at the book knows he’s a demon, and the absurdity of a demon in a suit holding wine and an angel with trainers reading a book can sink in. The title itself also works to this effect, referencing the arrowed tail and halo to convey the concept of angels and demons even as the items themselves are absent.
1. I’m rather loathed to actually include books here, because I’d rather not have this be used as some sort of mark against smaller authors.
2. Well. Not until the end, at least. And even then, feathery ones.














