Senior Designer & Art Director, 32, based in Lima, Peru.
I bring 10 years of experience in design solutions. I’m passionate about creating eye-catching and thought-provoking visual solutions by integrating logic & intuition with analog exploration, digital assets with a functional and strategic mindset.
I see design as a tool to build brands with identity and purpose, approaching each project as a living system that evolves through communication, reflection and continuous improvement.
Throughout my career, I have led and developed branding projects from start to finish, specializing in visual identity, research, brand conceptualization, typographic development, design strategy, layout, web design, packaging, editorial and digital design, as well as final artwork production and the creation of visual systems that streamline creative team workflows.
Led key design decisions across brand guidelines, conceptual development, benchmarking, experience design, exploration of new technologies, and optimization processes for brands such as Meridian 75, Chepi Books, MKF Group, Kenoch Corporation LLC. & Kenoch Foundation, Anamaa, Enkorp, Andean, Move App, Beyond and F13.
Blanco. Jan 2024 - March 2025
www.conceptoblanco.com
Architecture and Design Office - Graphic Designer
Worked on graphic design across projects involving brand conceptual development, design strategy, visual identity systems, typographic development, editorial design, digital design, packaging and final artwork production. Contributed to projects for Estudio Rodrigo, Cy, Casa Design, Patronato Cultural del Perú, Ferrand, Troppo, Lemo, Illusione, Escvdo, Aldo&Co, Rafael, Dhaasu, OK Café, Punto Café, Sophie Crown, Donna Cattiva, Färg and REF.
Plano Libre. June 2024 - Present
@planolibre___
Art Gallery and Artist run-space in San Isidro, Lima - Co-founder and Art Director
Art direction, visual identity development, typographic development, brand conceptualization, editorial design, cultural management, digital marketing, exhibition design, graphic design, design strategy and final artwork production.
Bienes Botánicos. December 2023 - July 2024
@bienesbotanicos
Landscaping Consultancy, Plant Clinic & Plant Retail Company - Founder
Brand conceptual development, design strategy, visual identity development, digital marketing, typographic development and final artwork production.
Pangaea Studio. December 2020 - July 2023
www.pangaeaera.com
Design & Marketing Strategy Studio - Midweight Graphic Designer
Worked on visual identity development, brand conceptualization, typographic development, digital design, packaging design, and final artwork production. Contributed to projects for La Ibérica, Matsuei, Sanúa, La Purita, Fundación Belcorp, Amasarte, El Frutero and Vuá.
Sótano1. November 2019 - February 2020
@sotano1espacio
Self-Managed Traveling Art Gallery for Emerging Artists — Art Director
Art direction, brand conceptual development, visual identity development, editorial design, graphic design, digital marketing and cultural management.
Espacio Fundación Telefónica. October 2020 - November 2020
www.fundaciontelefonica.com.pe
Digital Culture Center Promoting Creativity, Innovation, and Technology — Graphic Designer
Developed the visual identity, graphic design, and web design for the 1st Virtual Fair of Independent Labels and Musicians of Peru—the first online edition of the country’s most important contemporary music fair, held during the pandemic.
Brand conceptual development, visual identity development, final artwork production, graphic design and web design.
Casa Rosselló. February 2018 - September 2020
www.rossello.com.pe
Construction Finishes Store & Architectural Studio — Graphic Designer
Brand conceptual development, visual identity development, digital design, graphic design, packaging design, editorial design, photography and final artwork production.
Cardumen Latam. November 2017 - December 2017
Full-Service Digital Agency with Offices in Chile, Peru, and Colombia — Graphic Designer
Graphic and digital design, along with final artwork production. Contributed to projects including Cyber Ripley and Ripley Peru’s 48-Hour and Christmas campaigns.
Packimport Perú. August 2014 - February 2015
Kitchen & Baking Accessories Import and Retail Company — Graphic Designer
Graphic and digital design final artwork production and community management.
STUDIES
Instituto Peruano De Arte Y Diseño - IPAD. March 2015 - Dicember 2016 Lima, Perú
Digital Design
Escuela Corriente Alterna. March 2013 - Dicember 2015 Lima, Perú
Visual Arts
Universidad Ricardo Palma. March 2010 - July 2013 Lima, Perú
Architecture
DIPLOMA
Toulouse Lautrec. January 2017 - July 2017 Lima, Perú
Diploma in Editorial Illustration
ADDITIONAL COURSES
Domestika - September 2020 - February 2024
Interior Design with Plants from Scratch
Green Space Design
Design and Creation of Curved Concrete Furniture
Design Projects: From Research to Concept — Amanda Hirakata
Introduction to After Effects — Carlos Albarrán
Animation for Typographic Compositions — Holke 79
Art Direction for Creative Visual Branding — Linus Lohoff
Motion Design School - January 2020 - March 2020 Lima, Perú
Fundamentals course on After Effects
LANGUAGES
Spanish (Native) , English (Conversational)
SKILLS
Adobe Illustrator, Adobe After Effects, Adobe Photoshop, Adobe XD, Adobe Premiere, Adobe Indesign, Keynote, Figma, Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Google Analytics, Meta Business Suite.
