16 Examples of Social Media Strategies That You Can Use for Your Clients
As a social media strategist, you never want to be at a loss to help your clients. Should they want to try something new or expand their reach to new audiences, you need to have new ideas ready to brainstorm.Â
And social media marketing is about so much more than just posting interesting content or nice-looking pictures. You need to have solid strategies in place so you can know how to accomplish specific results that your brand or your client is looking for.Â
Let’s take a look at 16 tried-and-true examples of social media strategies that can help you drive real results.
Why You Should Never Take a Single Strategy ApproachÂ
It’s nearly impossible at this stage of the social media game to focus on a single strategy and stay successful. Some brands remain entirely focused on growth or engagement to the point that they fail to recognise how these can all be interconnected, never mind that businesses rarely need to achieve just one metric. They want a larger engaged audience that buys more, not just a bigger audience that does nothing or only succeeds in getting their existing audience to comment more. You need all the rungs.Â
Here we’ll outline a few different ideas you can keep on hand so that you can create a diverse, expansive, and increasingly effective social media marketing strategy . Note that there will be plenty of overlap between the strategies, so some may serve more than one purpose.
4 Examples of Growth Strategies for Social Media
Growth strategies are a must for any social media campaign, but not in isolation. How can you grow your following and help them along to the next stage of the sales funnel?Â
These four examples of social media strategies for growth are a solid start.
1. Social Media ContestsÂ
Social media contests are obviously great for engagement and growth, but they also go a long way towards attracting new followers and motivating them to not just follow but engage.
You have a number of software options for running your contest, like Shortstack, Wishpond, or Vyper. They can help you not only capture user engagement with things like photo submissions, but you can get their email addresses, too. It’s an effective social growth and lead generation strategies. Â
You can require people to follow your accounts in order to enter the contest, which can help growth.
You can also encourage users to submit their own photo or caption a picture and share it on their social media, tagging your accounts. This method ensures that even more people see it through their friend’s socials, which can also help your accounts grow further.Â
2. Partnering With Other BrandsÂ
Partnerships with beloved brands often make for the most engaging growth strategies because it forces both brands to get creative for an eye catching contest.
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