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The youth market is at its peak over summer - school’s out, uni’s out and those three months are all about music festivals, outdoor events and partying. Here at Speaker Digital Media we cover the hottest youth events of the summer, from hit music festivals such as FutureMusic and Falls Festival, to fashion shows and some of the best art and design in the country. Speaker Digital Media is also known for creating and covering bespoke events to compliment a client’s existing campaign and investments.

Beyond video, our work involves finding fresh ways to leverage brands’ existing sponsorships as well as creating new, up-to-the minute material and experiences to build priceless association for the brand in the youth market. We have enjoyed a series of commercial partnerships with brands wanting to demonstrate their relevance and earn credibility with this extremely discerning audience. Our clients, including Coopers Brewery, Budweiser Beer, Sharpie, Nando’s Chicken and Citysearch, will attest that our strategies are an extremely cost effective way of engaging with the younger demographic.

Here at Speaker Digital Media, we believe that when a company invests in media, they should receive a true investment. A brand might spend a substantial amount on brand activation at a major event, but that investment ends with that event. Speaker Digital Media will not only activate your brand at an event, but also take that event and extend its life through branded video content and social media. Content from a single event can have relevance and reach an audience months later.

SpeakerTV has served up more than 370 segments featuring local and international music artists, designers and cultural events in the past two years, distributed via our multi-platform network of high distribution broadcast and online portals and social networking activity. Of course, we understand that our clients may only require our production services and we can offer a full production service at a competitive rate.

Brand integration

Dependent upon the blessing of event organisers, Speaker Digital Media can take your brand into some of the hottest summer events, creating priceless associations for your products.

Branded content

Your brand will be seen by hundreds of thousands of viewers, when SpeakerTV creates segments of the hottest acts presented by your brand.

Bespoke content

Speaker Digital Media can create compelling video content for your product, service or event.

Social Media Strategy

Speaker Digital Media can use our vast social media network to create millions of impressions of your brand and use our advanced social media skills and strategies to boost your social media presence.

Brand Activation

Speaker Digital Media can activate your brand at youth events around the country. If something a little exclusive is more your style, let Speaker Digital Media create one of their legendary custom events for you.

Sharpie branded content

Sharpie product integration in SpeakerTV content

Following on from a successful partnership in 2010, Sharpie once again signed on for the 2011 'Back To School' period. We launched the partnership with a Design and DJ competition - tapping into two of the key youth markets - design and DJ culture. SpeakerTV served the content up to hip, young scenesters via an online platform. A combination of SpeakerTV ever-expanding distribution channels and the quality of the content saw Sharpie once again achieve access status previously reserved for mainstream media.

The success of the various initiatives enabled Speaker TV to deliver well beyond its promised return on investment to Sharpie.

Speaker TV was able to deliver Sharpie

20+ Speaker TV segments with Sharpie naming rights and branding

10+ including Sharpie product integration

Priceless credibility via association with the hottest acts, bands and designers of our time across five major music festivals over summer.

Sharpie & Speaker TV have worked on a number of campaigns over the past year! Check out this video to see how SpeakerTV gave Sharpie priceless association with summer fun via the Sharpie Presents Summer Festival Tour and the Sharpie ‘Uncap What’s Inside’ design competition.

As a Speaker TV partner, Sharpie featured in 20+ Speaker TV segments.

Branding included a selection of the following:

Presents opening titles

Watermarks

Lower third Banner ads

Alongside the logo branding, the Sharpie brand presence existed through product integration into segment footage – both bands and event attendees using Sharpie product to camera. Not only was Sharpie the hero at the “Uncap What’s Inside” design comp, we also created a personal touch with some of the world’s great music acts with the Speaker TV and artist branded markers.

The Speaker TV production team also took care to film footage of artists using Sharpie products and signing to camera for giveaway packs and drawing to camera at music festivals.

Bespoke content for Coopers 62 Pilsner - a promotional video that doesn't look like an advertisement.

Coopers 62 is a classic, full-flavoured, Bohemian-style pilsner. Night time is the right time, but not the only time.

Coopers wanted to associate Coopers 62 with the music scene - but not in a venue or recording studio.

Speaker TV solved their problem and created the Star Chef segment - a format that could easily translate to other food and drink brands.

In 2008 Budweiser signed as the founding naming rights sponsor of Speaker TV. We launched onto the media stage in October serving up the hottest band and brands to the hip, young scenesters via an online platform.

On formalising the partnership, Speaker TV and Budweiser agreed an initial investment for Q4 of 2008. However, continued success of the program and partnership saw Budweiser sign on for another 12 months.

Content is always king. Budweiser could be confident it was 'buddying up' to a credible property, the cool crowd of emerging talent and that its association would deliver kudos for the brand amongst a very discerning audience.

Speaker TV was able to deliver Budweiser

40+ Speaker TV segments with Budweiser naming rights and branding

10+ Speaker TV segments with Budweiser product integration

Extensive distribution of those segments, with a minimum of 3,168,332 click-throughs/views

Branding included a selection of the following

'Budweiser Presents' opening titles

Use of the ‘Buddy Up’ slogan throughout each segment

Watermarks

Lower Third Banner

Like an indie kid in Converse, a DJ and his vinyl or a hip hop kid in a hoodie, Speaker TV and Budweiser were inseparable!

Alongside the logo branding, Budweiser’s presence existed through product integration of segment footage – with both bands and event goers enjoying a cold beer during interviews or at Speaker TV parties.

The Speaker TV production team also took care to film footage in front of Budweiser branded walls, place product in the foreground or background of a shot and host, Ivan Gomez, regularly sported a red Budweiser cap for interviews.

Does another company already have the naming rights on a segment that you'd love to get your brand all over? SpeakerTV can work more than one sponsor into a segment...

Watch our segment on The Temper Trap to see how!

Global Sound gave Speaker Digital Media a brief for bespoke content - make a massive video that would show everything that the hip, young crowd would expect from a massive NYE dance party...

We created this from a mixture of footage in our SpeakerTV vault and created new footage as required.

Party anyone?

#bespoke

Love Never Dies is the sequel to Andrew Lloyd-Webber's smash musical Phantom of the Opera.

Speaker TV was commissioned to make a video to target a younger demographic than the usual theatre-goer.

#bespoke

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