Spear Networking Corporation

Spear Networking Corporation is an online marketing business based in Clinton, WA. We cater to entrepreneurs, professionals, small businesses, and even corporations. We can also provide services to schools, hospitals, and basically any organization that needs to have a solid online presence and wants to reach their target market and target audience.

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The Name Game of Online Reputation Management

It takes just a single negative online review to shoo away potential prospects from a business. On the other hand, a glowing review can entice customers to try the products or services of a business, as they are likely to trust the suggestions of a satisfied fellow consumer. To harness and control the power of these reviews and other forms of online consumer feedback, businesses need to implement a strategy for online reputation management (ORM).

ORM seeks to make the positive reviews of a business appear more prominently in search engine results pages, as well as downplay the critical ones. It also entails actively engaging and responding to customers over social networks, addressing concerns posted online, and collating all the constructive comments a business has garnered.

Such a task can be immensely difficult, especially since scathing reviews of a certain business can easily find their way to the top of a search engine results page. To ensure that their businesses preserve their good name, owners can employ ORM services to help monitor and address any reputation issues detected on the Web.

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Connect and Collect: Social Media Marketing

Social media marketing varies wildly in its forms, depending on the networking platform it’s based on. Businesses can utilize Facebook profiles, Twitter accounts, and even their own online blogs to promote their products or services. Owing to how content posted on these networks is shared, businesses can easily disseminate their promotions among their loyal consumers, who in turn can share the content with their family and friends.

Due to the casual and friendly atmosphere of social networks, businesses need to come up with very creative and catchy ways to reach out to their consumers through social media. Also, businesses need to closely monitor their accounts on these social platforms and should constantly update their profiles in order to build better brand awareness. Business owners that lack the time and marketing expertise to accomplish all these can hire a social media marketing company to help manage their profiles.

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"In addition, TV ad campaigns often cost thousands of dollars (even millions, when advertising during much-anticipated events like the Super Bowl). By contrast, an accomplished internet marketing specialist like one from Spear Networking Corporation can launch an online campaign at competitive costs using different forms of internet advertising. In pay-per-click (PPC) advertising, business owners pay the agreed-upon rates only when a potential customer visits the website or looks through the information on the product or service being offered. To launch a successful PPC ad campaign though, marketing professionals have to utilize the right keywords first. This means these pros have to know the actual keywords used by internet users when the latter do a product or service search on Google and other search engines."

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"Most business owners will likely have a knack for selling a product or service. Thus, it likely won’t be hard for these entrepreneurs to come up with a Tweet or status update with a subtle call-to-action message. However, while these queries as Tweets or status updates are easy to do, business owners will likely be unfamiliar with how to respond to comments from potential customers. An expert social media consultant can show business owners how to respond to comments properly and maybe even start a positive discussion going."

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Advertise Positive Reviews Positive reviews tend to neutralize the effects of negative reviews, especially when they severely outweigh the negative ones. That said, do not be afraid to let potential clients know where your positive reviews are posted. Not only do potential customers get to see those positive reviews, you also save them the time and energy of searching for these reviews themselves. It can be difficult to monitor all the review sites on the Internet, especially if you do not have a team dedicated for online reputation management. If you find yourself in such a situation, do not hesitate to contact an experienced online marketing consultant like Spear Networking.

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Social media sites like Facebook and Twitter have transcended stereotypical social media functions and have become portals to information. Many users “share” articles of interest on their profiles, allowing an article to spread faster than it normally would. As such, businesses would be wise to take advantage of this change. That said, here are a few tips to help you harness the power of social media websites: Follow Back When you notice someone has added your business’ social media profile, be sure to follow them back. Doing so increases your base audience exponentially. At the same time, share positive posts about your business on your profile to let everyone know that you take the time to read what people say about you and that you appreciate the kind words.

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The Importance of an Online Reputation Nowadays

Our online reputations should be kept clean the same way that we often try to make sure that our personal reputations are pristine. This is where online reputation management comes in. There are some basics that everyone should follow: try to maintain a basic online presence, while not sharing too many details about your life. This could entail the occasional Facebook posts, though posting the picture of you drinking the keg of beer at that frat party is definitely out.

However, beyond the basics there is often a need for a more professional way to manage online reputations. Businesses often resort to hiring online reputation firms to make sure that they do not have people badmouthing them on the Internet. This is the same for people. Such firms make sure that your online presence is clean and that scam artists do not try to extort money from you.

The important of your online reputation cannot be overstated. Make sure that it is clean to avoid any problems in the future.

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Reworking Social Media for Travelers

One thing to take heed of is that social media gives travelers-to-be a chance to scope out their potential destination in advance. Certain status posts may talk about going to a certain place and asking for more info from friends who’ve been there. A social media marketing company can work to that advantage by assembling accounts about the business and optimizing them to appear first in keyword searches.

A bad review or attack post can affect a business catering to travelers, such as a vacation rentals service or limo service. It can be countered by improving the business’ operations and reworking the customer service. In the context of social media, a dedicated team may be assigned to monitor the business’ accounts and respond to customers seeking inquiries.

The travel industry is fiercely competitive and helping travelers have the time of their lives is challenging at best. On the other hand, social media will play an advantage in catering to more customers.

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Learn About Online Reputation Management Tools

Below are some free tools you can use to manage your reputation online:

Google Alerts/Me on the Web

The Google Dashboard has a built-in online reputation management tool called Me on the Web. Leveraging the power of its alerts service, you can set up the system to email you updates any time someone mentions your name on the web.

Naymz

Naymz allows you to generate a RepScore based on how people find your brand. It also measures social sharing indicators and takes this into account. It also utilizes a questionnaire that is sent to all your contacts to help refine the information.

Technorati

Technorati is good for ORM beginners and users who deal mainly with blog posts. It monitors your blog posts and checks who’s linking back to them to help you analyze how well or poorly received they are.

Once you’ve established an overview of your impact on the web and understand what the general consensus is about your brand, you can then hire a company that specializes in ORM to help maintain or improve the way people perceive you on the web.

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"Effective social media management is an important factor needed to ensure sound implementation of social media strategies, which not only benefit the bigger and more established companies but also the ones that are new in the business. Start-up companies that are looking to make an immediate impact in their respective industries should invest in social media for a good number of reasons. Since it has already been established that large companies use all kinds of social media platforms like Facebook, Twitter, and Instagram to communicate with their customers, start-ups can take advantage of the same approach. They can use these methods to establish a strong connection with their target market right from the onset, introduce their services more thoroughly, and then cultivate interaction into a lucrative relationship."

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"Many businesses understand the edge of doing effective internet marketing. The Internet is accessible to a lot of people, making it superior to the more traditional mediums of advertising in terms of getting a business’ name out in the open. However, the Internet can also become a breeding ground for negative and false information. If your company has several negative reviews online, these can effectively drive away potential clients. Don’t let these negative reviews suck out the life from your business. Find out now if there’s a threat to your online status and have an internet marketing specialist help you build a five-star reputation, free-of-charge. Call us at 765-387-7327 or visit our website. Offer is good until March 15 only!"

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Why You Should Hire Social Media Experts

Professionals required – Like it or not, social media marketing requires the knowledge and expertise of professionals who know the ins and outs of the industry. These professionals will be able to integrate their skills in marketing products and services on the latest social media platforms to help their clients' reach their goals and targets.

Time management – Going online, posting updates on Facebook, links on Twitter, and photos on Instagram require a significant amount of time that could be spent doing other tasks. By hiring professionals to do these tasks for you, your social media strategies can be effectively implemented without compromising other areas of your business.

Faster results – Finally, with an experienced company that listens and works with you closely, you can expect to reach your specific marketing goals and sales targets faster than if you were to do the social media marketing tasks yourself.

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3 Signs You Need Online Reputation Management

In the business world, bad online publicity can lead to a downfall. However, effective online reputation management strategies can remedy the situation and thwart the negative publicity. Below are 3 instances when you should consider online reputation management.

Negative customer feedback flood your phone lines, as well as review sites and social networking sites.

Take it as a bad sign when irate customers call your office and berate anyone who answers the phone. Same as when unsatisfied customers refer to your business in a derogatory manner in various websites or when they upload stories of their “horrific” encounters with your company on social networking sites.

Your sales are heading south.

A series of bad tweets or negative posts about your company can eventually influence your current customers to stop patronizing your products or services. The bad word of mouth can also drive away your potential customers. The worst-case scenario is when your loyal customers have abandoned you as well.

Your business relationships are in shambles.

Your business may have hit rock-bottom when even your suppliers, distributors, and business partners start to lose their trust in you. Once the trust is gone, expect these people to disassociate themselves from you.

Do not let the situation get out of hand. Let online reputation management companies help you re-establish your credibility in the business.

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How Effective Is Social Media Marketing?

No so long ago, television was the country's leading source of entertainment and information. That soon changed when Internet became widespread, and now, people can watch movies, play games, and read news online.

The rise of the Internet also paved the way for social media networks like Facebook, Twitter, and Instagram. Since more and more people are tuning out of TVs and logging onto the Web, it’s not surprising that advertisers have also begun to establish themselves in the social media sphere. While a relatively new phenomenon, social media marketing has already generated encouraging statistics.

For one, 77 percent of small- and medium-sized businesses use social media to promote their offerings, and 25 percent of them consider it as one of the most effective marketing methods. There's more: 52 percent of marketers landed a customer via Facebook, while 35 percent achieved the same feat via Twitter. In fact, social media generates double the leads of trade shows, direct mail, telemarketing, and pay-per-click advertising, and conversion rates are 13 percent higher.

However, setting up an account in these social networking sits won’t automatically give businesses these impressive numbers. As social media marketing becomes a major advertising force, company owners are advised to hire social media marketing professionals who know the landscape well and can help their businesses gain further visibility.