Let me vent a minute..... So i'm not looking to complain or pull a Jerry Mcquire letter. BUT Many years ago while I was vacationing in Fort Walton Beach, Florida I created the first Spiker after knocking over my drink in the sand while playing at the beach. That ah-ha idea hit me!! I went home and started tinkering and cut a tea can in half and added balsa wood from airplane wings to create the spike. VIOLA! I sent the prototype to a tool builder in Atlanta and Spiker was born. That was our first version, now into version #3, we strive to continue to make a better beach holder, and after all it’s our business, it’s our profession. Today, Spiker Brands is the worldwide wholesale distributor of the Spiker Lifestyle Holder. It’s funny to see competitors try to copycat us with ice cream cone looking spikes to Herman Munster looking flat face add-ons or even punching holes into the part to drain it, lol! Geez where does it all end. Just know this: "NOT even ONE of the copycats can touch it!" Not up in here. Not up in here. GET THE REAL DEAL: A GENUINE QUALITY ORIGINAL SPIKER LIFESTYLE HOLDER. Our family created the beach beverage holder category for this item that didn’t exist before us and we built our BRAND and Reputation on a quality part that will last you. Our slogans: “Just Spike it!” “Enjoy your beach” “Life is better at the Beach” Hey and did you know you can use Spiker right in-between the sofa cushions, just add a HUGGA to keep from scuffing the couch and stay on Momma’s good side. But boy howdy she will be proud of you with no more spills while watching football, and by the way we don’t punch holes in our holders so don’t worry about leaks. Get the Original SPIKER available in 26 colors. “MADE in the USA” Family Owned & Family Proud. We are grateful every day for God's grace, and we thank each of you for your support. Try one today everyone will envy you. Thank you from the entire Butler family here at SPIKER. #love #spiker #beach @spikerusa