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In the space of 160 characters, Twitter users share information about location, what they love and who their influencers are.

What we’ve learned from 4 approaches to taking our content live on Facebook and Periscope.

Colorful, off-menu drinks at Starbucks have taken over Instagram. About a month ago, pictures of a beverage called a "pink drink" that's made with acai tea and coconut milk started popping up on the app, followed by purple, blue, green and orange varieties.

Take a look at the social data behind the latest Instagram obsession—fueled by Starbucks' secret menu—in our story with Adweek.

#starbucks #instagram #adweek #socialdata

#smm sociallistening socialmarketing

Nintendo's surprise hit Pokémon Go mobile app is going gangbusters, increasing the gaming company's value by $7 billion. The location-based game, which came out Thursday, uses augmented reality to place Pokémon characters in the real world for users to find and collect.

We shared data with Adweek that confirms your feed is far from the only one full of ‪#‎PokemonGo‬ mentions.

#pokemongo adweek

From drone views to Snapchat geofilters, Wimbledon has become a leader in engaging its social audience. We talk to Alexandra Willis, the woman behind it all, in our latest post.

#digitalmarketing #digitalstrategy #wimbledon

“Just think of all the things you get on demand: Food, music, travel, entertainment, groceries,clothes, razors, etc. Our world is on demand. So how does Livestream, which necessitates we watch it in the moment, fit into our lives? Are we swimming against the stream by going live? Or is there something different and valuable about the experience livestream content ushers in?”

#smm #livestream #marketing #video

The kids of Generation Z are more than all right: They're poised to transform companies, media, creativity, and how our society works and plays.

#generationz #smm #socialmediamarketing #contentmarketing #brandmarketing

When it comes to knowing whether you should focus your attention on fans or customers, the struggle is real.

#SMM #socialmarketing #socialmediamarketing #fanactivation #brandbuilding

“Just as the 2016 Summer Games will be an opportunity for countries around the world to showcase their best competitors, so too are the Games an opportunity for brands and media companies to reach new audiences and experiment with edgy, fun campaigns—and Spredfast’s platform can help social media teams take home the gold.”

#SMM #socialmarketing #social strategy #social media

Don't let your content creation efforts fizzle due to a lack of organization. Seal your success with tips from brands like Honda and HomeAway.

#smm #social media #social marketing #campaign planning

Pull in more views with an enhanced viewer experience: 4 experts share how they approach social integrations and the second screen.

#socialtv #second screen #smm #socialmarketing

Nimble design aimed at gathering useful potential customer information can make for a contest or campaign whose benefits go far beyond the initial event and enable a brand to truly talk with its audience.

#smm #social media #social marketing #advertising

From visual storytelling with user-generated content to creative 60 second videos, it's unarguable that Instagram is a serious hot spot for audience engagement.

#smm #instagram marketing #social marketing #social media strategy

Just as any athlete needs a solid support system to go from good to great, you won’t be able to truly thrive alone. Spredfast’s Experiences Command Centers are the Bela Karolyi to your Mary Lou Rhetton: your gut-check, your source of motivation and your all-around biggest ally.

Experiences Command Centers allow social teams in any industry to visualize complex data, giving both internal stakeholders and external audiences visibility into conversation around the brand, its fans, campaigns and more.

#smm #socialstrategy #socialmediamarketing #socialmediacommandcenter

Acclaimed social psychologist Nathalie Nahai on why the future of marketing will demand more personalized communication and what makes video an emotionally rich medium.

#social media marketing #social video #social psychology #smm

How to create a video that tells a story your audience wants to watch, and share: nine steps to get you to the finish line.

#videostrategy #smm #social marketing #social video

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