ALTERNATE PATHS - Words
So we’d been trying to figure out a way to separate our fashion(ish)-based publication from the standard vogue-type scene, and although kinda different, the photos accidentally ended up taking that path anyways.
Instead of trying to change the photos too much and end up with something that just didn’t fit in well, I decided to take advantage of the last piece of the puzzle (which I happen to be in charge of)- the writing aspect. After looking at magazines like the Gourmand and Apartamento, and taking into consideration the ways in which they’d kept an editorial theme without necessarily including editorial-like content, I began to think of ways to switch the topic up.
Making a narrative out of the architecture-vogue-human-’fashun’-glitch situation we’d procured seemed like the best idea, so I decided to draw the focus back to the original source of inspiration. Since the idea of wearing/being a building/structure already had this strange type of mystical edge to it, I began to write little snippets that fit in with the fairytale world, where the models became human incarnations of the architecture they sought to represent.
MEANING,
Ruby wearing the Magic Fountain of Montjuic became “the Magic Lady of Montjuic”
Adina wearing the Aldar Headquarters became “the Monarch” - head of her empire
Ally wearing the LA Broad Museum became “the Contemporary Warrior”
I aimed to stay close to the idea of the “Now”, otherwise our publication theme and title wouldn’t be of any relevance whatsoever, by basically making each of these ‘characters’ a mythical deity with some mystical knowledge of the “Now”. The whole idea of the present moment being intangible, but always there, was what led me to making these characters fit that deity type. The porcelain-esque photos also led me to thinking of the mysterious, yet somewhat archetypal roles each of the girls could take on, andddd that’s where the whole idea of tapping into the type of building they were came into play. I kinda just wrote things. So there’s that.
