Stacy van Lin

FASHION & EDITORIAL BRANDING PROCESS BOOK

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Final post Garment Instagram

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Working on the End post of the Garment instagram  >collage style like the G object  >nice overview of the magazine 

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>Made the text bigger, so you can read it better 

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it was cool to see how the neon orange popped out with the lights of the event ! 

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We first had to layer the G with newspapers to make the underlayer smooth. After that we could finally cover the G with the magazine spreads !  I am really happy with the end result, it really is an eye catcher with the magazine feeling.

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We first draw the form of the G on the foam, then we cut it out with a saw. We kind of underestimate how havy and hard it was to get through the foam. After we had cut out the shape we start modeling the G into a more 3D shape. 

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Picking up the foam for the G installation.  After sweating and walking with this foam trough the whole city we finally made it to the metro haha 

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Because we have to print the poster for the booth it is smart to use the sizes of the paper to build the booth around. So the tell sell booth will be 2.50m x 1.98m We would really love to cover the sides as well but we don't have budget for this unfortunately..  

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We have to split up the G because we don't have foam that is big enough to cut it out in once. We also have to layer it in 4 layers to make it more 3D

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>adding snap chat feeling on the photos

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Images Dressed down/dressed up

*Pictures Carlijn made The idea is that is has that kind of snap chat feeling  > add text on top of the picture to create more fun in the picture

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For the launch we didn't really had a ‘instagram/photo moment yet besides the red carpet. I want to include the installation for this.  I think it is good to create recognising with the logo at the event.  > the 3d installation/object in the G of the logo > made the dummy of foam, paper and clue > Material works good ! And with foam you can make the shape more precise > The object will be covered with the magazine spreads/content of the magazine 

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Inspiration images

For the launch we have an empty corner/space We want to do something with the content of the magazine > let it come back in a sort installation  > art gallery feeling 

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Moodboard images for: Fashion dispatch  The article is about the question, do we dress up for ourselves or for others? For the images I think it would be nice to show the contrast between someone who is totally dressed up and someone who is in sweatpants, to show the different moods in dressing up. 

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Boilingman illustrates four fantastic fashion looks inspired by a surreal lockdown

Does your quarantine experience consist of “helping Mama with her C-section and fishing in the fish tank”?

It could be fun to make a moving image/gif for the cover post on instagram

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Fake ad for the website

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