°•☆StarTalk☆•°

°•☆StarTalk☆•° | K-pop A&R Research & Analysis. Deep-diving into the business behind the music, one case study at a time.

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🟢 GREENGREEN 🟢

©CORTIS, WEVERSE" or ©BIGHIT MUSIC

[startalk-ar]

🟢 GREENGREEN 🟢

©CORTIS, WEVERSE" or ©BIGHIT MUSIC

[startalk-ar]

📂 CASE STUDY: The Mystery of UNCHILD

Who exactly are UNCHILD? 🕵️‍♂️✨

In an era of over-exposure, mystery is the ultimate currency. I just published a new deep dive on my Substack exploring the brilliant, low-key marketing strategy behind UNCHILD.

From the "silent" rollout to the curated enigma of their brand identity, we’re breaking down why this approach is a masterclass in modern A&R and creative direction.

Inside the analysis:

The psychology of "Mystery Marketing" in the K-Pop space. 📈

Brand identity vs. Idol accessibility.

How to build hype without saying a word.

If you’re interested in the business side of the Hallyu wave, this one is for you.

🔗 [Read the full breakdown here]

https://open.substack.com/pub/khushiallahabadiportfolio/p/who-are-unchild-the-mystery-marketing?utm_campaign=post-expanded-share&utm_medium=web

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✦ CORTIS: The Architecture of a Concept

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Ever wonder how a concept actually comes together? I took a deep dive into Cortis’s new mini-album to break down the lore, the visual strategy, and how it’s basically a masterclass in modern K-pop branding. From the "soft clash" aesthetic to the digital-first marketing, there's so much to unpack here. ☁️✨ Read the full strategy breakdown on my Substack:

A&R Case Study: Analyzing Cortis's "GreenGreen" Strategy

A deep dive into Cortis's evolution from 'clean pop' to an experimental, self produced creator identity.

#Cortis #GREENGREEN

[startalk-ar]

📂 CASE STUDY: The Mystery of UNCHILD

Who exactly are UNCHILD? 🕵️‍♂️✨

In an era of over-exposure, mystery is the ultimate currency. I just published a new deep dive on my Substack exploring the brilliant, low-key marketing strategy behind UNCHILD.

From the "silent" rollout to the curated enigma of their brand identity, we’re breaking down why this approach is a masterclass in modern A&R and creative direction.

Inside the analysis:

The psychology of "Mystery Marketing" in the K-Pop space. 📈

Brand identity vs. Idol accessibility.

How to build hype without saying a word.

If you’re interested in the business side of the Hallyu wave, this one is for you.

🔗 [Read the full breakdown here]

https://open.substack.com/pub/khushiallahabadiportfolio/p/who-are-unchild-the-mystery-marketing?utm_campaign=post-expanded-share&utm_medium=web

[startalk-ar]

✦ CORTIS: The Architecture of a Concept

✦

Ever wonder how a concept actually comes together? I took a deep dive into Cortis’s new mini-album to break down the lore, the visual strategy, and how it’s basically a masterclass in modern K-pop branding. From the "soft clash" aesthetic to the digital-first marketing, there's so much to unpack here. ☁️✨ Read the full strategy breakdown on my Substack:

A&R Case Study: Analyzing Cortis's "GreenGreen" Strategy

A deep dive into Cortis's evolution from 'clean pop' to an experimental, self produced creator identity.

#Cortis #GREENGREEN