Three SEO lessons to boost your website!
A few weeks ago, we had the chance to meet Adam Broadway, Funder & CEO of ‘Near Me’. Here are some insights of his knowledge and experience in SEO techniques.
Fact: companies spent $65 Billion in SEO in 2016.
Before starting, there are some general advices you need to considerate:
for the conversion rate of your website (from click to revenue), you must have a primary and a backup goal that lead to the customer.
Be on social medias, but not all of them. Choose wisely, according to your audience, at least have a Facebook Page since they rank well on Google.
Now, let’s dive in the subject, there are some tips and tools for boosting your business and website using SEO for an affordable price... FREE!
1- Keyword
Your first objective is to use the right keyword. For this, you need to know what people research the most; what are the most common words/sentences used when searching your business and its industry? Hopefully, Google Keyword Planner can help you, it only requires an AdWords account.
While using the incognito window, search Google to see the best organic results for your chosen keyword. Analyse your competitors, why they appear before you? What content do they have?
Also, use Quora to get notifications about keyword’s subscribers.
Use the chosen keyword in the URL on every page of your website.
2- Content
Have a credible and quality written content on your website. I know this could become complicated, especially for you geek and tech oriented folks, but it is extremely important. Blog post, article, critique...whatever you want to write, do it well.
Use your keyword in the title and make it attractive/exciting. Think that the reader, who is your potential customer, will sees the title first and then decides if he is gonna open and read your content or leave your page.
Have your email address and contact informations on every page of the website.
To help you have quality content writing, check out WriteAccess.
3- External Links
You must have referring and reinforcing external links. This is the most powerful way to get a better rank on Google. Google’s algorithms measure the stability and the relevance of the page. If you only have pages talking about yourself (internal links) then this won’t show enough relevance for Google. In the other way, if you link your page to external websites with relative content using similar keywords (external links), you become more relevant, stable and expend your page’s awareness.
For more tips, read the article: 9 SEO ideas for small business on a budget.
To measure your improvement, you can check Google Page Rank.
Julien Rosilio
StartupHouse










