Guest form the guestlist plus one
(so they can experience the pop-up together and don’t have to mingle with other guests)
New guest invited by Garment 2020
Witty (explorative, playful) witty is more adult than playful
Absurd (distortion, unexpected)
Layered (looking twice, ambiguous twist, technique (tactility & collage)
Trying to get the guest really exciting
One mail (body text) but personal first sentence depends on the guest
Hey we would like to invite you again
Hey we loved working with you and we would love to invite you
Hey we would love to invite you
We are going to work with time slots from 11 am till 8 pm
30 minutes and 20 guest per time slot
We are going to work with an appointment scheduling app
The guest can see witch time slots are full and which are still available
They make a reservation like in a restaurant
https://zapier.com/blog/best-appointment-scheduling-apps/
NOTE: We don’t call it an event, we call it a pop-up experience
Short description of the launch concept > walking route through our Garment Galaxy different rooms which reflect the content and brand identity from the magazine
Event details: Name, Date, Location, Time slots (short description how it works) + link
Make clear that they have to make a reservation in order to get in > call it entrance time > This is very important because we have to be very strict with the RIVM rules > you can exaggerate this a few times in a funny way
Urgent request that you have to stay home when you are sick. There will be a health check at the entrance. (This is one of the requirements from the RIVM)
Clear explanation on how we make everything corona-proof and how we work according to the RIVM (in the drive)
Image in InDesign > Chatty looking for best options to do this in Mailchimp
Design Garment stijl > Logo, colors, gif
Parody of cliché invites > Chatty looking for this
Gif face mask > get Garment face mask at entrance
Or bring your own > more sustainable
First draft + options workshop Friday
stormborns
andulkaphoto
tangentwithtanner
janainaart
yousharknotpass
dededos