Social Contribution Analysis
During the keynote this morning at #AdobeSummit, Contribution Analysis was demoed within Adobe Analytics. This is a huge step forward for digital analysts to quickly make sense of large data sets and distill quick and actionable insights from all the factors that contributed to specific spikes and trends.
The Integration of Adobe Social data sources into Adobe Analytics enables a social marketer to both identify anomalies in key conversion and social engagement metrics and also find which attributes of that social content is responsible for that anomaly.
For example,













