Startups are experiments in Group Psychology
Let’s face it. Unless you’re really incompetent or trying to solve an unreal, very unique problem, running a startup is largely people management.
As we say sometimes - “I’m CEO. I’m Head Chef and Chief Bottlewasher, at your service”.
Every real problem in a startup is not the tech, not the software, not the investment, but the people.
How much is too much when it comes to retaining stellar employees? How do you deal with them especially when they’re genius, hence, difficult? How do you actually scale culture? Or is it really impossible a thing to do? How do you establish meritorious systems? How do you lead from the front without really leading at all? What’s the formula for teams to go on auto-pilot? How can you do away with long meetings entirely? Questions with different answers. There is no right and wrong. There is only survival for tomorrow. Either you survive, or you don’t. It’s that simple. Or that complicated.
Startups are a people. They’re intangible before the tangible is formed.











