Originally aimed at pre-adolescent females, Hello Kitty's market has broadened to include adult consumers.
Two young women decked out in Hello Kitty gear wait for their credentials at Comic-Con in San Diego last month. She loves apple pie. She is depicted as an anthropomorphic white Japanese Bobtail with a red bow.[4] And she is the daughter of George and Mary White.
Since debuting in 1974, Hello Kitty has become a global phenomenon. (Denis Poroy / Invision / Associated Press) The character's first appearance (on a purse) was introduced in Japan in 1975, and brought to the United States in 1976.[5][6] The character is a staple of the kawaii segment of Japanese popular culture.[7] By 2010, Sanrio had groomed Hello Kitty into a global marketing phenomenon worth $5 billion a year.[8] By 2014, when Hello Kitty was 40 years old, it was worth about $7 billion a year, all without any advertising.[9] "She has a twin sister," adds Yano. "She's a perpetual third-grader.
Christine R. Originally aimed at pre-adolescent females, Hello Kitty's market has broadened to include adult consumers.











