ICEF have put together a three part series about creating videos for educational marketing. As Creative Services is working on some big video projects at the moment, it was interesting reading!
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ICEF have put together a three part series about creating videos for educational marketing. As Creative Services is working on some big video projects at the moment, it was interesting reading!
Say what you will about Americans, but you can’t fault them for their enthusiasm and energy. Pep rallies, half time football bands, presidential elections – they do it well.
When I saw this photo story about Thon, which is a charity event that Penn State host to raise money for paediatric cancer I thought it was another example of just that - a decent show of support for a worthy cause. Until read into it a bit more and realised it’s a charity event that has consumed about a gallon of Red Bull – in a year they raised over US $12 million. $12 million! WHAT?!
The idea is that students dance and stay on their feet in a test of endurance for 46 hours. The children that they are working to help come with their families to cheer the students along with support crews, friends and other students from Penn State.
Check out the images that NY Times photographer Fred R. Conrad captured here – he has shown the energy, emotion and underlying gravity of the event with in that brilliant American way, getting right in there with the participants.
Being a relative newcomer to the UK I am a sucker for anything quintessentially British – be it teapots decorated with the Royal Family, Tunnock's tea cakes and pretty much everything in London. Which is why I will be buying the new book London Underground by Design which celebrates 150 years of Tube design by Mark Ovenden which is due to be released at the end of the month.
The Underground is one of the most recognisable brands in the UK and I am interested to read about the history of the design of architecture of tube stops, the interiors, typeface design and of course that map.
For the last few months Creative Services have worked with Bellerbys London to produce a fire safety video for the induction of their new students. We worked with a film and video production company we haven't used before called Kinamo.
Kinamo were very professional and a pleasure to work with. They brought new and fresh ideas to the table and we are very happy with the results. We look forward to working with them on projects later down the track.
We are all fans of the It's Nice That projects in the studio, especially after we went to one of their events earlier in the year. Their annual publications and magazines are always favourites to flick though and the blog keeps us updated with what's happening in the art and creative world on a weekly basis.
These images of a woodblock print in the process of being cut out were too good not to share via the It's Nice That blog. The painstaking work that goes into creating this type of print is astounding. Who wouldn't want one of these on their wall!
Check out the post here and the Tugboat Printshop here
The Wall Street Journal has launched brilliant app that helps you look back on 2012. They have selected one photo for each day of the last year from a varying selection of news wires. The photos are taken all over the world, marking different events, some you will remember, some you will never have heard of.
And the quality of the photography is a little bit impressive too. Check it out!
In pursuit of efficiencies!
We’ve recently introduced a great online system for reviewing and marking up marketing asset proofs. The feedback we’re receiving from clients is very positive. ProofHQ saves sending PDFs via email, keeps all comments in one place and allows project leaders to arbitrate conflicting comments thereby reducing the number of proofs for each project.
Check out this short video for more info.
After watching 'All in the Best Possible Taste' on channel 4 I just had to see more. I loved these programmes, Grayson Perry was exploring something I too find fascinating – taste. He explores the different classes – working, middle and upper (if indeed you believe they still exist) and then weaves the information he has gathered into 6 tapestries. And they are fantastic, even my 3.5 yr old son liked them. The humour and insight into the different social classes is just brilliant. Really makes you question your own taste and background.
Grayson Perry comments: "The tapestries tell the story of class mobility, for I think nothing has as strong an influence on our aesthetic taste as the social class in which we grow up. I am interested in the politics of consumerism and the history of popular design but for this project I focus on the emotional investment we make in the things we choose to live with, wear, eat, read or drive. Class and taste run deep in our character - we care. This emotional charge is what draws me to a subject.
Couldn't have said it better my self.
One of the highlights of our lunch were Kim's baked scotch egss. They were ruddy delicious. Here's how she did them:
Baked Scotch Eggs
Ingredients
Serves: 6
400g (14 oz) extremely good quality local organic (if possible) sausage meat
6 hard boiled eggs
Lots of dried breadcrumbs
1 egg, beaten
1. Divide sausage into 6 equal portions. On a lightly floured surface, pat out each portion to about .25cm (1/8 in) thickness. Wrap portions completely around each of the hard boiled eggs, pressing edges together to seal.
To make the breadcrumbs grate day or so old bread and spread out over a baking sheet and toast in oven for about 5-10 mins
2. Dip sausage-coated eggs in beaten egg, then roll in breadcrumbs. Place on baking tray and bake in preheated 190 C / Gas mark 5 oven until lightly browned, about 25 minutes.
Tip:
To prevent the eggs from rolling around on the baking tray, stick cocktail sticks through the eggs at an angle pointing downwards.
Part two in our recipe series. Camilla made this... we ate it.
Australian pavlova
Ingredients
4 egg whites at room temperature
Pinch of salt
250g castor sugar
2 teaspoons cornflour
1 teaspoon white-wine vinegar
Few drops of pure vanilla
300 ml cream, firmly whipped
Stawberries for on top
Melted dark chocolate to drizzle over the top
1. Preheat oven to 180 degrees celsius. Line a baking tray with baking paper and draw a 20cm circle on the paper.
2. Beat egg whites and salt until satiny peaks form. Beat in sugar, a third at a time, until meringue is stiff and sharp. Sprinkle over cornflour, vinegar and vanilla and fold in lightly. Mound onto paper-lined baking tray within circle, flattening top and smoothing sides.
3.Place in oven, immediately reduce heat to 150 degrees celsius and cook for 30 minutes. Reduce further to 120 degrees and cook for 45 minutes.
4. Turn off oven and leave pavlova in it to cool completely.
5. Place cooked pavlova onto a platter, pile on cream and strawberries and drizzle over melted chocolate.
Last week, Creative Services organised a summer celebration in the form of an international potluck lunch! (For the uninitiated, a potluck meal is one where all those attending bring a dish to share with everyone else.) The cooking was an enormous success (as were our bellies after scoffing it all!) and we just couldn't keep it all to ourselves. To share it with you, we are posting each recipe online here (some of which might just be instructions for how to get to your local M&S) To get us started we have Sue's Coronation Chicken recipe and a rather fab photo of it, taken by Camilla. Enjoy!
Coronation Chicken
Serves 6
Ingredients
1 chicken, about 1.5kg
1 cinnamon stick
5 black peppercorns
Pinch of saffron
1 tsp salt
4cm piece of fresh ginger
Bay leaf
5 tbsp good quality mango chutney (I swear by Geeta's)
50g ready-to-eat dried apricots, finely chopped
2 tbsp good curry powder
2 tsp Worcestershire sauce
200ml homemade mayonnaise
200ml Greek yoghurt
50g flaked almonds, toasted
Small bunch fresh coriander, chopped
Green salad and basmati rice, to serve
1. Put the chicken, breast-side up, in a large pan along with the cinnamon, peppercorns, saffron, salt, the bay leaf and half of the ginger and fill with cold water until only the top of the breast is exposed. Cover with a lid and bring to a simmer, then turn down the heat so only the occasional bubble rises to the surface. Cook gently for about one and a half hours until the juices run clear. Take out of the pan and set aside to cool, then remove the meat in bite-sized pieces while lukewarm. Finely chop the rest of the ginger.
2. Put the mango chutney and apricots into a large bowl. Toast the curry powder in a dry frying pan until fragrant, then add the chopped ginger and stir both into the bowl, followed by the Worcestershire sauce, then the mayonnaise and yoghurt. Season to taste.
3. Once the chicken is cold, fold it through the dressing and refrigerate for at least a couple of hours before folding through most of the coriander and serving topped with the almonds, with a green salad and basmati rice.
Working hard is par for the course in Creative Services. And no one works harder than our director, Sue. To celebrate her FIVE years at Study Group AND her birthday we made her a very special card, with a very special photo on it. A tribute to all things Sue: custard creams, rubber duckies and of course rock and roll; we salute her for all her hard work and dedication to us, to Study Group and to the world. A big HAPPY BIRTHDAY from the whole team xxx
Tickets for the Men's 100m final may be gold dust, but one thing you can definitely enjoy during the London Olympics is the arts! The 21st June marked the first day of the a 12-week extravaganza of live performance and art across the capital and UK to celebrate the Olympic and Paralympic Games. It marks the culmination of the four-year Cultural Olympiad and the greatest explosion of drama, music, art and free open-air performance ever to hit London. If you're going to be in town, check out this guide to what's on.
By Awwwards Team
Taking art to the street. Interacting with the elements of the city is not just about putting art on the walls. Graffiti has gone way beyond the unique dimension of the wall and we can find paintings in other urban elements, turning corners and playing with perspectives creating dramatic effects and original dynamic scenes. This is street art.
Light is something that most artists are at least slightly obsessed with. Using light as a medium itself is not groundbreaking, but taking it to a level where art meets activism and opens a dialogue is something worth talking about. Using everyday materials and highlighting environmental, community and health issues (as well as simply provoking a response to beauty in unlikely situations) is what Madrid based anonymous art group Luzinterruptus are all about. Illuminating the streets of Madrid with their subversive and arresting installations pieces, their contribution to on-going debates is to bring attention (or light) to things that are otherwise in the dark. Stunning art in its own right, even without the social context.
Welcome Kim!
A big Creative Services welcome to Kim Hardy, our new Senior and Designer and Embassy Brand Design Guardian. Having worked freelance in the studio for many years, we're delighted to have her join us full-time (except Mondays). Bringing not only her years of experience in design but also her dry Northern wit and penchant for home baking, Kim is available for tips on good branding and conversations on the difference between cookies and biscuits.
Britain is great at design in all its forms and the best from the past sixty years is showing at the gorgeous V&A in London. Curated to show everything from Motorway signage, the sixties E-Type jag to ground breaking magazines like ID and The Face to Apple product design by Sir Jonathan Ive, this exhibition is worth a trip or even two. Coupled with the embarrassingly brilliant design of Studio Heatherwick (designers of the award winning Pavilion at the Shanghai Expo) this summer is a feast and a reminder (should we need it) that British Design is a hugely important export and showcase for the country, the talent and, of course, our education and innovation.