Blogs

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PHP vs Python: Which language should web developers use in 2020?

One of the most important aspects of building a website is to find the right programming language. As we provide the best web development services in UK, our clients have asked this question often. In this blog, we will give a brief about the differences so that you can easily decide which language to choose while designing and developing your website.

There are six factors upon which you can decide which programming language to use in developing your website. They are as follows:

 1. Easy use and simple syntax

Easy syntax means easy to learn. Python has an edge over PHP in this category as Python coders do not have to worry about parenthesis ad other syntax related restrictions which give errors when run.

The readability of Python is also simple. Python also offers easy debugging options. Whereas PHP is difficult to interpret and also needs skills to debug.

2. Ease of Installations

PHP is easy to install on Windows and Linux platforms and is also easy to install in macOS X. But Python possesses challenges when installed in macOS X as there is already a pre-installed Python version which is outdated.

Also, Python updates also require patience and skills as not always it gets updated easily. Sometimes you have to re-install the whole new package instead. Hence, PHP is a better option in this regard.

3. The efficiency of the language

As web development is a back end process, many people think that optimization of the code is not necessary. But it does impact the end product. Well-Written code is more efficient and makes the website work smoother. Python is robust and is well-constructed. Hence it Python is better when talking about efficiency.

4. Library support

Python has vast libraries like TensorFlow, Kera, Theano, Scikit Learn which are called machine learning libraries. Whereas PHP does not have such rich library options. Python helps in implementing various cutting-edge technologies in your project. Python again is more fruitful than PHP here.

 5. Community support

PHP has been in the market for a longer period and hence there is a huge community of PHP developers ready to provide support. But Python is one of the most popular modern languages and is close to PHP in terms of providing support. Google uses Python extensively while the world’s largest social media has been written in PHP.

As the world moves towards technological advancements, Python favors the futuristic developments. If you are looking to develop your website then contact STZ Soft as we provide the best web development services in UK.

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Web Development: What is the difference between Static and Dynamic Website?

Business owners have embraced the digital presence and are starting to bring their business on a website. But not all know the technicalities of the website development. A website can be differentiated in two types: static and dynamic.

In this guide, we will help you compare the difference between static and dynamic so that you can decide which type of website you want to develop.

Static Website:

Static websites have a fixed number of pages and have a very specific layout. A static website is generally written in plain HTML5. The codes for all the web pages are fixed so that the content contained on the page does not change.

Static websites are best suited for businesses that just need a small website with three to four pages. Not much time and resources are required to create a static website.

Simple web pages do not mean that your website must include only texts. You can contain images on your website. Various multimedia content like videos, images, and audios can also be inserted on your website.

Language Used – HTML5, CSS

Dynamic Website:

A website with dynamic web pages whose content changes dynamically is called a dynamic website. The content of a dynamic website can be altered or updated as it is accessed from a database or Content Management System (CMS).

Two types of scripting is used in building a dynamic website. They are as follows:

· Client-side scripting

Client-side scripting is used to generate content from the client’s computer with the help of inputs from the user

· Server-side scripting

In this type of scripting, the pages are sent to the user after the software is run on the server and processed.

 Languages Used – PHP, Servlet, JSP, ASP.NET, etc.

Which one should you choose?

It is important to know which type of website will be more beneficial to you. This choice can be based on the resources available and understanding the purpose of the website.

Most website designing agencies in UK prefer dynamic websites as it is easier to maintain in the long run. But it also takes more time and resources. Basically, static websites are easier to create and are super simple while dynamic websites offer wide functionalities and are more complex. Define your goals and choose wisely.

STZ Soft is the best web development services in UK with experienced developers. Contact us to know more.

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What are the mistakes that website designing agencies should avoid in 2020?

You will find multiple blogs explaining what is needed to design a website. From including quality images to engaging content, you will get articles and blogs explaining all. But in this blog, we have provided a list of typical mistakes that new business owners make while designing their website.

You don’t have to challenge your users when they are on your websites. Website designs must be enjoyable, easy to navigate, engaging and comfortable for the audiences to use. Below are some of the ‘unspoken’ rules that you should follow to design a website that will lure more visitors.

1. Too much going on

Although it is good to have valuable information on your website, sometimes too much of something ruins the fun. If visitors’ arriving on your website do not understand what your website or business is all about in seconds then they will move on to another one. A crowded website will confuse your visitors and web development services in UK should avoid content stuffing or they will lose the interest of the visitors.

is good to have valuable information on your website, sometimes too much of something ruins the fun. If visitors’ arriving on your website do not understand what your website or business is all about in seconds then they will move on to another one. A crowded website will confuse your visitors and web development services in UK

should avoid content stuffing or they will lose the interest of the visitors.

2.  Advertisements on the wrong places

We all know advertisement is an income source in the web world. But if possible you can eliminate it so that visitors won’t get frustrated by it. It’s not a secret that we all hate when pop-ups disturb our surfing. If advertisements are a must, then make sure their placements are well planned. Advertisements should not snatch your visitor's focus away from your brand.

3. No favicon

The small images that we usually see on the web browsers on the left side are called favicons. This 16x16 image attracts the visitors to revisit your website.

4. Boring 404 pages

How many times have you found yourself looking at a 404 page? It is a silent traffic killer. Visitors leave the site when they face this issue without even trying to find the solution. To avoid this, you can set up an attractive 404 page and give call-to-action buttons on it so that the visitors are redirected to the right web page.

5. Distraction due to fonts

Using too many fonts can make your website unappealing. Also, unclear and conflicting fonts will also down the clarity factor of your website. Be consistent with your fonts throughout your website.

  Does your website have such errors which are stopping you from reaching your customers or you need a new website for your business; STZ Soft is a professional best web design companies UK and provides quality website designing services. Contact us for more details.

choose the best website designing agency for your business

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Web Design or Web Development, What’s The Difference?

Website design and website development are two of the most searched terms when it comes to web companies. Not many know the difference between them as they are very similar to each other.

 You know that both help in building websites but it is also important to know that both require different skillsets although they work very closely. In this article, we will explain to you the difference between a website designer and website developer.

 WEBSITE DEVELOPERS:

Web developers are the ones who build the website’s core structure with the help of programming languages. They are ones who provide the functionalities in a website. They create the logic and make the site working.

1.      Back-end Developer

It is the part where the core functions of the website are designed. It is not visible to the end-users. Complex codes are developed by them using various languages like Java, SQL, etc.

They create logics, functions and spend a lot of time testing and fixing bugs.

2. Front-end Developer

Front-end developers are also called as client-side developers. They use languages like HTML, CSS, and JavaScript to create visuals that the user can see and interact with like forms.

3. Full-stack Developer

Full-stack developers are the experts in the field. They are a complete package and have excellent skills in both front-end development and back-end development.

WEBSITE DESIGNERS:

Website designers are more into the designing part. They are more inclined towards visual effects and creativity. They focus more on the users.

1. User Experience (UX) designer

They are the reasons people enjoy your website. UX designers keep the visitors hooked to your website. They have a deep understanding of what the people want and do thorough research along with prototype testing and site restructuring.

2.User Interface (UI) designer

Although UI and UX designers look like widely similar terms, they are different. UI focuses on the aesthetics of the website and UX involves building a solid foundation for positive user experience. In all, UI makes the website more interactive and easy to navigate.

3.      Visual designer

Just like a Full-stack developer, a visual designer is a mixture of both UX and UI. They are well versed in programming languages and also with the creative aspects of the website. They are the masters in the field.

Whose services do you need?

Now that you know the difference between both, you will easily able to find out the type of services you need. Look at the below chart for a few examples.

To summarize the article, a web developer is a constructor and a web designer is an architect. One builds and other makes it more appealing and interactive. 

Lines have been blurred at times but web designing and web development are different terms and for best results, it is best to hire requirement specific services. STZ Soft is one of the best web design companies UK . We bring out the best visual content and engage users so that they love your website. What are you waiting for? Reach us today.

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Effective tips that every website designing agency must follow in 2020.

2020 will bring a lot of new trends in the field of website designing with the help of cutting-edge technologies. Design is a subjective term as not all have similar taste but it is one of the important factors of your website. Users should enjoy their experience when they are on your website.

Your clients judge your company by looking at the design of your site. Website designs also influence conversion rates, bounce rates and more.

In this blog, we have given you some of the most important 2020 web design trends that you should follow without fail.

1.     Prioritize scrolling over clicking

Users like websites that make them click less and more scrolling. It is wiser to have all your information on one page rather than putting them across many different pages. Some of the best website designing agencies in UK have preferred scrolling over clicking and had effective results.

 2.     Use people in pictures

Including images of people on your site where ever possible is very effective. Users feel connected by using pictures of other humans. But do not use stock photos. They negate the effect. You can use your staff or clients to make the website look more real and genuine.

 3.     Leverage Social Proof

People tend to approve of content that is already approved by others. So, putting positive reviews that other people are giving about your content, product or service will bring more users to your website. This can also be done by showing social media shares, the total number of reads, media attention, and testimonials.

 4.     Use the most suitable List Order

People love lists whether it is ordered and unordered. But this also has a catch. The serial-position effect says that in a list, the most remembered item will be the first two and last two items whereas the middle section is largely forgotten. So, it is better to practice to put the most valuable content where it matters.

 5.     Direct user’s attention with visual cues

Guiding users with the help of elements and pictures is one of the most effective processes. Humans have a tendency to look in the same direction as the people in the ads are looking and you can use this in your benefit. But you don’t have to always use pictures, sometimes just an arrow is also effective.

These are some of the lesser-known tips that should be implemented in every website design. STZ Soft is amongst the top best web design companies UK Reach us and find out why.

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What are the mistakes that website designing agencies should avoid in 2020?

You will find multiple blogs explaining what is needed to design a website. From including quality images to engaging content, you will get articles and blogs explaining all. But in this blog, we have provided a list of typical mistakes that new business owners make while designing their website.

You don’t have to challenge your users when they are on your websites. Website designs must be enjoyable, easy to navigate, engaging and comfortable for the audiences to use. Below are some of the ‘unspoken’ rules that you should follow to design a website that will lure more visitors.

1. Too much going on

Although it is good to have valuable information on your website, sometimes too much of something ruins the fun. If visitors’ arriving on your website do not understand what your website or business is all about in seconds then they will move on to another one. A crowded website will confuse your visitors and website designing agencies in UK should avoid content stuffing or they will lose the interest of the visitors.

2. Advertisements on the wrong places

We all know advertisement is an income source in the web world. But if possible you can eliminate it so that visitors won’t get frustrated by it. It’s not a secret that we all hate when pop-ups disturb our surfing. If advertisements are a must, then make sure their placements are well planned. Advertisements should not snatch your visitor's focus away from your brand.

3. No favicon

The small images that we usually see on the web browsers on the left side are called favicons. This 16x16 image attracts the visitors to revisit your website.

4. Boring 404 pages

How many times have you found yourself looking at a 404 page? It is a silent traffic killer. Visitors leave the site when they face this issue without even trying to find the solution. To avoid this, you can set up an attractive 404 page and give call-to-action buttons on it so that the visitors are redirected to the right web page.

5. Distraction due to fonts

Using too many fonts can make your website unappealing. Also, unclear and conflicting fonts will also down the clarity factor of your website. Be consistent with your fonts throughout your website.

Does your website have such errors which are stopping you from reaching your customers or you need a new website for your business; STZ Soft is a professional best web design companies UK and provides quality website designing services. Contact us for more details.

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How Artificial Intelligence (AI) Will Impact Web Developers in 2020?

Mosaic graphical web browser which was introduced in 1993, brought people over the internet in a revolutionary way. And the journey forward has been all about user experience and fast browsing. HTML advancing to HTML5, enabling multimedia content, etc. helped in improving user experiences for websites. Website developers have worked hard to improve the quality of websites over the past years.

The year 2020 marks the beginning of a new decade and it also brings advancements in web development using AI. AI is not a new term but it is still at infancy. It has lots of potential in enhancing user experience on websites. In this article, how AI will impact web development and designing in the coming years is explained. But first, understand:

  What is Artificial Intelligence?

Artificial intelligence is a section of computer science that helps in creating intelligent machines that are designed to work and react like human beings. It involves learning, planning, voice recognition and problem-solving. A computer program can think like a human and adapt accordingly with the help of Artificial intelligence.

  The Role of Artificial Intelligence in Web Development

Machine learning and artificial intelligence assist website development with issues related to security, coding, quality analysis, user experience and more. AI increases site performance considerably. It will also help in checking the website’s responsiveness for different browsers and operating systems and devices. But not all can afford the perks of Artificial Intelligence due to its high cost in implementation. Giant firms like Facebook and Google have come up with AI toolkits to promote and adopt AI in web development and made it possible for small companies to integrate AI in their websites.

  AI plays the following role in web development:

Faster searching and browsing

Interactive and relevant user experience

Enabled productive digital marketing activities on target customers

By collective user activity data, adapting to their habits and rectifying general mistakes

Enabling personalized experience for users in e-commerce websites

  How is Artificial Intelligence Contributing to Web Development?

1. Chat-bot

Many websites have started using chatbots because they stimulate a real conversation with the user and adapts to the responses by acting accordingly. They respond to queries posed by the users and comment and assist the users.

  2. Analyzing customer behavior

Artificial Intelligence has the ability to understand the behavior of the customers by looking at their activities on the website. AI recommend them products and services by looking at their filters, choices, and history and makes user search optimized and much more interactive.

The Future of AI: What to expect?

Artificial intelligence is the future and the future is now! In terms of web designing and development, Artificial Intelligence has much to offer:

Personalizing the website and analyzing the content for the best user experience.

Automating user tasks with the help of using filters and history.

Engaging the potential clients on the websites with the help of a chatbot.

Artificial Intelligence implemented in website development will bring consumer concentric advancements. Hire STZ Soft today to build your website to grow your business. STZ Soft is one of the best web design and development company in Mumbai . 

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Why conducting webinar is an important marketing strategy?

With the help of technology, various marketing tools are available to captivate audiences. But for modern-day marketing, Webinar has been delivering results to business owners positively. Social media marketing and Email marketing will always be necessary toolkits for online marketing but none of the tools equal the advantages of webinars.

In this article, the advantages of conducting a webinar are explained.

1.  Video Marketing

Internet traffic is dominated by video marketing. Recorded webinars can be broken down and edited into smaller clips. These clips can then be shared as short educational videos or training videos to video sharing sites like YouTube and can also be featured on the blog posts. With the help of redistribution strategy, traffic can be boosted.

2.  Improve search engine rankings

Google rewards businesses and websites that produce high-quality content and video materials. The larger the online footprint, the better the search engine rankings. Not only videos can be repackaged from the webinar, but transcripts can also be used as a basis for future blogs. It can be posted as slides on photo-sharing sites and in newsletters as well. Redistributing the webinar content with these strategies will bring traffic to the website.

3.  Become an authority in the niche

Webinars enable the business owners to communicate with the audiences. And when the most important questions of the audiences are answered during the webinar, they trust the authority of the business in the niche. They brand the company as an expert. Webinar attending individuals give their precious time to hear what the speaker has to say. This is an indication that they are interested in the company. Engaging with them and converting them into sales is essential.

4. Webinars Knock down Geographical Barriers

Attending a meeting or a conference is always expensive and not always logistically possible. Webinar conferences provide an effective way to communicate with thousands of people from all over the world. People will be able to attend the presentation from the comfort of their own home and office. A happy audience is a potential client.

5. Cost-Effective

Holding a traditional conference for business costs too much. This includes financial costs like venue hire, catering, conference materials, and travel as well as manpower costs like venue set up and employees out of the office.

6.  Guests presenters are easier to come by

Inviting a guest presenter adds credibility to the presentations. In-person meetings require a financial and logistical commitment from the guest presenter. The audience acknowledges an industry expert and trusts the company more. Another reason to co-host the webinars is to reach a wider audience. The followers and fans of the guest presenter will likely attend the webinar thereby increasing your reach.

With numerous advantages of hosting a webinar, the marketing strategy of the company strengthens and Return of Investments increases. Contact STZ Soft today to start learning more about different digital marketing strategies to adopt. STZ Soft is a leading Digital marketing service providers in India providing a digital presence to business owners all around the world.

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Why your business needs strong Online Presence?

Its 21st-century! We are living in the age of digitalization. The Internet is booming and people have the world at their fingertips. With mere a click, people get what they want. And if you own a business then you would want your products and services within their finger’s reach. You may own a restaurant or a gift shop around the corner, however big or small your business may be; if your customers don’t see you on the online you are probably losing more than you know.

Why?

We have listed below a few of the many reasons to make sure you understand how by not walking hand in hand with the technology can affect you.

1. Your business will grow globally

You know your customers are satisfied with your services and products but how much can one rely on word of mouth. You need to have a more reliable technique to bring more customers and being present online gives you a chance to target more audience. Newspapers are limited to cities and Television advertisements are targets only limited audiences. But if you have your website or social media account you can reach people worldwide.

2. 24/7 Accessibility to your customers

Your website offers customers 24 hours of accessibility to your services and products. Every time they need something from you they won’t have to walk in for information and quotes. From your sales to offers during different seasons and occasions, they will have everything in their hands. Having integrated solutions for shopping like Online ordering and shipping can boost your business evermore.

3. Easy Marketing

With Google reviews and social media sharing, your business is more likely to grow online and your brand value will increase. Thousands of people will be talking about your products and services and people from all around the world will learn about you. A one-time investment in website building will cost you less than placing occasional ads in the newspapers.

The benefits of online presence are not limited to these points but are more than enough to make you understand the need to walk hand in hand with the technology. STZ Soft is a dedicated company striving to make your business grow online. We provide all the services that you need to increase your reach and are one of the

best digital marketing service providers in India

To know more about how we can strengthen your online presence, feel free to

contact us and we will be more than happy to help you.

Also Know:   How to run your remarketing strategy effectively?

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Top 6 Innovative web design trends of 2020

With the advancement in display technologies for devices, web design trends are constantly changing. In 2020, web design will be all about intuitiveness and clarity of use. Innovative and interactive designs will lead the future. Dynamic designs are slowly overtaking the flat designs and also Artificial Intelligence is entering the market.

Unique pages which follow the trend and make the site interesting always attracts more users. Today’s websites must deliver their messages to consumers while competing with their competitors by grabbing their attention.

The below trends which will boom in 2020 will be perfect with rich content and striking styles. This trends will help in making a website up-to-date with the cutting edge technologies and also appeal to the consumers.

1. Immersive 3D elements

Due to the high prices of 3D technology, it has not been used excessively. But now with the advancements, more designers can design in 3D. Users will stay longer with the help of immersive 3D web designs.

2. Ultra-minimalist navigation

The size of the screens of the devices has been decreasing with the help of technological advancements like smartphones and smartwatches. Navigation is getting smaller and attention span of the users is also decreasing. With the help of large-scale photos and videos with minimum texts, users can be impressed easily.

3.Mixing Photography with graphics

Customized messages depicted with the help of a mixture of real photographs and graphics communicates with the users. Photos of products, people and collage creates a memorable visual. This trend will increase brand value by being unique and creative.

4. Hand Drawings

To create a charming effect on the users, hand drawings is slowly gaining popularity. Hand drew elements add a human touch to the website and is a massive differentiator among the billions of websites around the web.

5. Artificial Intelligence and Advanced Machine learning

Traditional homepages will be slowly replaced by Artificial Intelligence. Machine learning algorithms can capture the reader’s details based on their browser history and location. Automated systems created by this technology will give a personalized experience.

6. Glowing, luminous color schemes

Glow in the dark neon, highly saturated color combinations, muted colors are being introduced to the world of web design. These bold color combinations and schemes make the website livelier.

To encapsulate your brand’s vision, contact

STZSoft; one of the best Website Design Agency in Mumbai Additionally, STZ Soft best website designing agency for your business also provides graphic designing, digital marketing, and other modern services to help you grow your business

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Top 2 Mobile App Development Trends in 2018

Smartphones have become an addition of our very being in recent years.

Here are some of the most important trends and tech ideas to keep an eye on in 2018 and beyond.

Increased Reality:

It seems like the year 2017 was designated by both Google and Apple for banking on the development and accessibility of increased reality. The two important platforms, i.e., Apple launching ARKit and Google’s ARCore are the augmented reality apps for mobile devices. With most marketers seeing augmented reality as a way to offer a enthralling user experience we will soon be seeing a lot of creative AR apps.

Wearable apps

This market is expanding and is set for considerable growth over the coming years.

The market is focused on offering greater availability of cost effective fitness apps, supporting an ever-increasing rise in the total number of lifestyle diseases, which is being improved by a drop in the cost of wearable devices, and the expanding demand from the market for sports and fitness based apps.

There is a now huge range of wearable devices available, from smart sneakers to examine your walking pattern, smartwatches to count your calories, wristbands to evaluate your sleep quality and smart gloves to guide you with your golf swing. Expect this to only get bigger.

Conclusion

Technology is just a tool. It can be used crudely like a hammer or skillfully like a scalpel. The next big thing is always approaching in this industry. Tech moves at distort pace, but offers much more than modernization and enthusiasm. It can resolve big challenges and change regular lives on a grand scale.

With mobile application development Mumbai, we have helped our clients for both android and iOS. We specialize in customizing, developing, designing, testing, and launching Android applications.

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An Important Checklist For Every New e-Commerce Site

When you start an ecommerce site you realize that there are loads of items that need to be checked, cross-checked and tested to ensure that your customers have a nice experience. That’s why we put together an expansive checklist for new ecommerce sites.

Manage What Your Customers See First

When someone comes to your site they have a choice to leave or keep looking around. If the homepage interface and navigation isn’t appealing for the ecommerce shopper they immediately hit the road, but with some additions and tweaks to your first few pages you can guide those customers through your site.

Here’s what you should include and double check:

Include a nicely designed logo

Make sure the site works on all browsers and devices

Promotional graphics and links on the homepage

Links to the most popular products

Calls to action to push people to important sales pages

Have a clear search field at the top of your site

Display any specials, promotions or free shipping options

A latest news area

Links to recent purchases and popular products

An area to search for popular brands

A store finder if necessary

Language options is necessary for your ecommerce site

Your Overall Ecommerce Site Management and Look

 Every ecommerce website requires constant moderation and management, meaning that a list works nicely to double check that the whole site is running properly and every page looks nice.

 Your Ecommerce Product Pages

There is a chance that when people find your ecommerce site through search engines they land on a particular product page. This means that you need clear information on each page, along with relevant tools, guides and media to push people to buy the products.

Blogs and Media Pages to Add Value to the Site

Additional content helps you stand out from competitors and show search engines that you are more than just an ecommerce site selling items.

Your Customer Checkout, Shopping Cart and Wish List

This is the bread and butter of your ecommerce site, so use the shopping cart and customer checkout area to really shine by pushing products and walking customers through the process quickly.

Following Up With Customers

Once someone buys from you there is a chance to offer support and additional deals with emails after their purchase.

Support Pages for Your Ecommerce Site

The support links were covered earlier, but it’s nice to see what support pages need to be included on your ecommerce site. There are also a few support tips below.

Social media pages

Listed emails and contact forms

Listed phone numbers

A Live Chat area

Forums

FAQs

Shipping details

Sharing buttons

Offer 24/7 customer support

Provide an extensive return period

STZ Soft has years of experience in building, designing and maintaining e-commerce websites. We are always open to innovative changes in the e-commerce domain and if you have been struck with an idea to go for your e-commerce website, here we are!