[super-hub]

Marketing that's so good you don't mind that it's marketing.

[super-hub]

This infographic by Bloomberg shows a timeline history of Time Inc. It uses a scroll that’s typical of social media sites like Facebook and so is easily navigated by the user. The infographic is animated with ‘bubbles’ emerging from the central timeline showing the company’s acquisitions. The size of the ‘bubbles’ are scaled in proportion to the value of the purchase. 

[super-hub]

Images create atmosphere and words convey tone. OgilvyOne's words for BT Sport for Business strike the right balance between sporty and informative, providing a perfect tone of voice for business people who love sport. The copywriting formed part of a re-design of BT Sport’s website in order to make it fully responsive. The project included additional segmentation of content in order to better meet user needs.

[super-hub]

immersive

[ih-mur-siv] 

adjective 1. noting or pertaining to digital technology or images that deeply involve one's senses and may create an altered mental state: "immersive media"; "immersive 3-D environments".

[super-hub]

Adam Nieman and Chris RabetIn created this motion infographic to illustrate carbon dioxide emissions from New York City in 2010. The infographic stylishly makes the invisible visible, which allows the audience to easily register the severity of the problem. The comparison with landmarks that people are familiar with make it easier to quantify the abstract.

[super-hub]

The University of Washington’s Conservation magazine challenges the ‘doom-and-gloom’ paradigm in conservation journalism with a carefully curated collection of success stories, smart science and technological solutions to the big environmental problems of our times. As would be expected, the authors are authoritative and the copywriting is excellent. Well-chosen images and neat layout and design make this webzine great.