Susana Smith

PORTFOLIO

[susana-smith]

Logo design for the Children’s History Society

[susana-smith]

DM’s gift card ‘record sleeve’ design. 

[susana-smith]

Self promotion inspired by Ru Paul’s Drag Race

[susana-smith]

Jersey Pearl branding

As their first and only in-house designer, I was able to take the brand from grass roots and mould its identity into what it is today, with an ever growing e-commerce and social media presence.

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[susana-smith]

Ident and business card design for a Zwartbles sheep breeder

[susana-smith]

Art direction for Cambridge Satchel Company Christmas lifestyle shoot

[susana-smith]

graphic design for Rowan’s School prospectus

[susana-smith]

Landing page design mock up for Common Objective 

[susana-smith]

Wireframe design

Bridal inspiration page add-on with rich text for SEO improvements and CTA to e-commerce

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I’m famous! 

Well for 1 second anyway. My lino print featured on Channel 4′s Craft It Yourself

[susana-smith]

Animated online MPU for Joli collection, Jersey Pearl

[susana-smith]

Festival identity

Festival style lanyards for hen do -  illustration, design and proceurement

[susana-smith]

Customer UX for Jersey Pearl

Pick-a-pearl is a stand-alone experiential shopping experience which allows customers to pick their own pearl and discover what makes their gem special whilst giving the opportunity to make their own jewellery. The brief was originally to update the graphics on the walls but I saw opportunity to evaluate and identify improvements to better engage our customers and convert cafe customers. Once the budget had been established, the first phase was put into practice - a soft fluid illustrative approach was adopted for the graphics, which feels warm and approachable. Brand appropriate furniture was procured, photography of the space was also organised to showcase for TTL marketing.

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High five! 

MPU for Jersey Pearl

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Jersey Pearl Summer campaign 2017

Concept, art direction, photography, artwork and procurement. Budget restrictions helped to formulate a campaign that centred around UGC and pre-existing imagery and working closely with marketing on events to create a local buzz, whilst simultaneously creating content for TTL.

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Valentines 2015

Concept and illustration for Jersey Pearl, IOW Pearl, Cornwall Gold and Tenerife Pearl

[susana-smith]

Valentines windows