Sweat 'n' Glow

One day we will live in a post-gender world (really, we will), and no one will believe we had pink lady pens and man yoghurt. I'm here to tell you that it happened and it is happening right now.

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[girl-aggro-blog]

Ugh. I didn’t know I wasn’t part of their previous target demographic. 

Bloomberg Business Week >did a feature on the new collection. They write, “Twenty-nine mini-doll figures will be introduced in 2012, all 5 millimeters taller and curvier than the standard dwarf minifig. There are five main characters. Like American Girl Dolls, which are sold with their own book-length biographies, these five come with names and backstories. Their adventures have a backdrop: Heartlake City, which has a salon, a horse academy, a veterinary clinic, and a café. ‘We had nine nationalities on the team to make certain the underlying experience would work in many cultures,’ says Nanna Ulrich Gudum, senior creative director.”

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[foxjuice-blog]

Perhaps by now you’ve heard about this shitstorm of idiotic marketing called “Bic For Her,” a line of Bic pens that come in lady colors, like pastels, and which cost 70% more than un-gendered man pens.

Last week I got sent to buy some office supplies at Staples for work. Going to Staples at...

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Bic for Her - just the thing to get a girl through high school. If only they'd had these in my day.

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Behold

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"Can you believe this? We've been using man pens all these years!" - Ellen, on the Bic for Her pens. Yep, they're pink. And sometimes purple.

And she does a spoof commercial for Bic. Awesome.

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I've been tracking these things for a while, but this is officially the "bro-duct" that brought me here. It's low-hanging fruit, I accept that. But that doesn't make it right.

The ad actually says, "For men, by men" - because you know, the last few millenia have been dominated by ladies making stuff for... oh, wait, never mind.