Seems like the power grid has something to do with all this, and the Stranger Things Experience "Sleep Study" is probably more canon than we realize.
I came across this video yesterday, and a Reddit post where someone explained actually getting Hawkins Power & Light merch back in 2017.
Interesting that this phone number seems to have been used for other ARG calls in the years that followed (a rabbithole for another day). If you want to see a transcript of this call, here you go:
"Hello, you've reached Hawkins Power and Light. Powering a brighter tomorrow in the community of Hawkins and beyond.I'm Dr. Sam Owens and my goal is to improve how we light and power the world.
To learn more about our mission, press [1].
For bills and updates, press [2].
To report an outage or suspicious activity, press [3].
For hours of operation, press [4].
To listen to customer testimonials, press [5].
If you would like to learn more about Hawkins Power and Light, press [6].
Hawkins Power and Light was established with the simple goal, to change the world for good.
Since the beginning, we've maintained federal compliance in the pursuit of that goal.
Not only powering homes, but powering dreams.
At the heart of our foundation is the ethics code instilled by our newest director, Dr. Sam Owens.
That's why the members of the Hawkins community are of utmost consideration as we bring tomorrow, to today.
To return to the Main Menu, press [*].
We're sorry. Our reporting service is full. You may notice a slight decline in vegetation.
We can assure that this is a standard effect of the new and improved grid that's powering the Hawkins' dream. We're actively working to remedy the situation, and we apologize for any inconvenience.
To return to the Main Menu, press [*].
Our regular hours of business are 9 a.m. to 5 p.m., Monday through Friday.
We also have a 24-hour service line, should you experience abnormal grid behavior such as flickering lights, auditory irregularities, or erratic electronic behavior.
Sorry, our system is currently down.
To return to the Main Menu, press [*].
[BEEP - #5 (testimonials)]Ā
Taking on power! Hawkins Power and Light even replaced my lightbulbs for free!
Polite and thoughtful technicians who truly care about the community's youths. I wouldn't want anyone else to light my home.
Hawkins Power and Light, powering dreams.
To return to the Main Menu, press [*].
Hello, I'm Dr. Sam Owens, the new director of operations at Hawkins Laboratory.
Hawkins Power and Light is a subsidiary of Hawkins Laboratory and a tremendous source of pride to us and members of our community.
Here at Hawkins Power and Light, we are committed to cultivating a perception of excellence.
Our top priority is to serve the community of Hawkins, and we promise to light our way through every type of darkness.
To return to the Main Menu, press [*].
[BEEP - # 2] Please leave your name and mailing address if you'd like to learn more about our pursuit of a brighter tomorrow, thank you."
Which reminds me of this unexplained imagery of the power grid in the UD being broken.
Which, those are all supposed to be the powerlines behind the Wheeler house, btw. Here's the non-UD version from S1:
I swear, I've seen broken powerlines in some of the promo material for the ST collaboration with games like Fortnite and/or Dead by Daylight (which I don't have time to dig up atm.
But I also want to point out this ST Concept Artist's work, illustrating broken power lines.
Getting spooky!
And finally, I swear I posted about this moment before, but I can't find it...
Remember that time in S4E3, after the Rink-O-Mania fight, when El gets upset, leaves the dinner table, goes to her room, has unexplained "flashbacks" of Rainbow Room memories, and then it transitions to showing us the demobats flying to the Creel house in the UD, where we see Vecna getting plugged in (ethernet-style) for the first time?
Well, if you blink you'll miss it, but I caught this mystery structure sometime, like a year ago.
When I got over my initial jump-scare of seeing this briefly illuminated in the red lightning, I rationalized to myself that it must've been an early design for WSQK. Maybe a little easter egg in S4 that they'd planted about S5. Maybe it's some kind of vintage, forked radio tower they forgot to correct after nailing down WSQK's final design.
But...what if it's it's actually the bottom portion of one of these types of transmission line towers (that we see in the background of the Wheeler house in the S4E7 pic).
What if Hawkins really did "fall" at some point, and that's the base of a special tower that's bringing power to or from Hawkins?
And/or what if, at some point, Hawkins really did get "pancaked" if that's lowering onto the Hawkins we see.