Discovering Boston’s Innovation + Entrepreneurship Ecosystem with MBA students from Fribourg
By Gilles Suard, Junior Project Manager
In October 2017, swissnex Boston welcomed 13 students from the School of Management Fribourg, accompanied by the School’s Director, Professor Rico Baldegger. The HEG Fribourg (HES-SO) offers a Master of Science in Business Administration with a major in Entrepreneurship, Innovation and Growth Management.
Every year, as part of this program, the scholars have the chance to fly over the Atlantic to discover new markets and explore the Entrepreneurship ecosystem of Boston. This year, the students are working closely with Swiss companies to tackle the challenges that arise when entering new markets -- and adjusting their innovation strategies accordingly. swissnex custom-built this 5-day program to complement the students’ needs and interests.
DAY 1
The intense discovery started with a presentation from McDermott Will & Emery on the legal aspects of doing business in the US. Following visits to Autodesk and NVBOTS, the students had the chance to learn more about 3D printing in startup incubators and co-working spaces and from a fast-growing startup. A great lunch was offered by Legal Sea Foods with a presentation of their entrepreneurial journey. The afternoon started with a presentation of swissnex by Jonas Brunschwig and Gilles Suard. Then, Hampus Hillerstrom presented his life science company, Proclara Biosciences, and his current organization LuMind, a Down Syndrome research foundation. The day ended with an energetic presentation from Maram Al, founder of Viemate, a real estate startup.
DAY 2
It began with an interesting lecture from Jos Scheffelaar, the founder of “Launch In US” Alliance, a consulting company helping European companies entering the US market. Afterward, the renowned Bill Aulet introduced the Center for MIT Entrepreneurship and talked about his book, 24 Steps of Disciplined Entrepreneurship. In the afternoon was an exclusive visit of Draper Lab at its brand new Kendall Square location. Students learned more about the high-level engineering company and its Sembler program, which empowers startups through engineering. To end the day, the group traveled across the city to participate in a startup showcase, including a talk on the future of Digital Health, hosted by Boston Children’s Hospital Digital Health Accelerator and Pulse@MassChallenge.
DAY 3
The MBA students attended an event at Harvard Business School on Engineering + Entrepreneurship innovation in Healthcare. The highlight was a real HBS case study, presented by an expert from HBS. It was followed by a startup showcase, along with an inspiring discussion on the power of ‘storytelling in entrepreneurship’ at Harvard i-lab, which incubates and accelerates entrepreneurial projects from Harvard students.
DAY 4
This day was focused on corporate innovation, with a visit to Johnson & Johnson Innovation Center, hosted by Anders Linden. The students learned about the involvement of J&J within the Boston ecosystem, with a focus on creating strong networks and collaborations with external parties as part of their Open Innovation strategy. In addition, J&J organized a workshop on venture financing for entrepreneurs, academics and industry experts in their JLABS facilities, which welcome startups and provide valuable mentorship with a ‘no strings attached’ approach. Just across the street from JLABS, the students enjoyed a campus tour of Massachusetts Institute of Technology, given by Jonas Brunschwig, Project Leader in Academic Relations at swissnex Boston, who is also currently a student at MIT. In the afternoon, a presentation of the Cambridge Innovation Center provided an overview of co-working spaces and their role in this ecosystem. Then, Professor Lou Shipley from MIT Sloan kindly invited the group for a lecture in Entrepreneurial Sales. At the end this intense day, the students were still motivated to attend an event focused on the Clinton Global Initiative organized by swissnex Boston.
DAY 5
The MBA students spent their last day at Northeastern University where Gregory Collier gave an interesting lecture on Business and Revenue Model Innovation as well as a presentation on the efficient ventures accelerator, IDEA. After lunch on campus, Bill Hartman from Essential Design led the group in a Design Thinking workshop, challenging them to tackle the challenges they face in new ways. Startup accelerator MassChallenge was the finale of the study tour. Roman Kern, Senior Director of Global Operations and Technology took the group for an inspirational journey around the wide-ranging facilities, which are designed to help high-impact startups succeed.
The students were positively overwhelmed by the impressive Innovation and Entrepreneurship dynamics in Boston. The knowledge acquired throughout this week of visits, presentations, discussions, and learning will help them as they embark on their second year of their MBA.










