Sydney ConnectX

Sydey ConnectX - A leading media buying agency and chinese advertising services provider in Sydney

[sydneyconnectx-blog]

Media Buying Agencies VS Ad Agencies: Putting The Confusion To An End

 Today’s market is all about competition and how hard you working to spread it to the maximum reach. Every business needs certain things, in the beginning, to make it big and attain success in short time. The marketing and branding is a process for the business that can ignore or skip, you need to give your all in the marketing of your business. There are two ways when it comes to taking outside help for branding your company either you can opt Media Buying Agency or and an ad agency. However, there is always a confusion among the business entrepreneurs regarding the difference between these sources of marketing and which is best for their business.

 Here are some difference between both the agencies that will help you in taking the right decision

 In order to make the advertising campaign strong and effective the strategy and planning build the core of the entire process. Both the agencies have their own way and pattern to plan strategize the campaign. In order to know which one is the perfect for your business, you need aware of both agencies work plan.

 Sound strategy and planning

 Ad agencies focus on more research and already proven strategies to conduct an effective ad campaign.

●     They may conduct an industry research prior to any process and usually starts with the SWOT analysis.

●     In order to increase the sale and customers, they built or create broad goals, objectives for the client business.

●     Divide the targeted audience into subdivisions and category to know how the client should represent itself.

●     Ad agencies define the marketing tactics for the client to make a clearer path to brand the product or business.

On the other hand the media agencies emphasis more on the media branding via a variety of channels and gives more creative tactics to the client.

●     The agency begins with research on the targeted audience to give the client and detailed level of information or can say overlook denoting in which direction they should move forward to make the business a success.

●     Once the targeted audience is known and the client is awarer about the potential customers the agency identify the most effective and useful media, markets and publications to buy.

●     Now the agency works on the most important section of the marketing which planning and advertising the capital investment with the time frame to acquire the desired results.

Choosing an agency for assuring the flawless marketing and promotion of your business to accomplish the company's goal is depend on the perception and industry type. Media buying agency works with very detailed and uses more analytical data to back up any step. Considering today’s generation and lifestyle the media channels are the best way to convey business message or product to a wider range of audience conveniently.

[sydneyconnectx-blog]

Unmask The Chinese Visitor Market In Australia

Let’s start with some figures about the Chinese tourist market in Australia:

Chinese tourists represent 37% of the entire international retail market in Australia. $1.4 billion was spent on shopping by Chinese tourists in 2016 and the figure is expected to quadruple over the next decade1. On average, 33% of their daily spend is attributed to shopping. The expenditure of Chinese visitors exceeds other markets significantly, which is nearly 2.5 times more than the second position American visitors2.      

Unmask Chinese Visitors

The Brand Name Enthusiasts

Chinese millennials are most likely to become the audience for luxury brands, representing 31% of the Chinese population and eager to be seen as global citizens. Chinese Millennials are unique in that they all grew up under the one-child policy, often being referred to as little emperors/empresses. Status and niche luxury brands offering bespoke products differentiate the Chinese millennial.

Consequently, Chinese students have become a backbone group among name-brand enthusiasts. Businesses are now waking up to the buying power of Chinese students, who tend to shop as a recreational activity and are willing to drop large amounts of money on luxury products

Unlike other Australians, who generally engage in a more subtle and lifestyle-driven consumption of luxury goods, Chinese visitors are more willing to spend big on designer items especially jewelry and watches.

Pharma-lovers and Daigous

As Chinese living standards rise and people become more conscious of their health, demand for Australian health products has grown rapidly. Distrust of Chinese health regulations and a view of Australia as having superior health and quality of life also help to fuel demand. As a result, Chinese consumers are 6 times more likely to associate Australia with health and nutrition than the US, Germany, Japan and South Korea3.

Australia currently holds 14.3% of the entire Chinese complementary medicines market which is estimated to grow by 10% every year until 20254.

The pharma-lovers would purchase plenty of vitamins, organic skin care, and fine food when they are traveling in Australia, such as plant extracts, baby formula, fish oil, grape seed oil, honey. Most of them would also purchase Australian goods from Daigous.

Daigou is a phrase translating to ‘buying on the behalf of,’ Daigous act as individual buying agents between China and Australia. Also known as the parcel market, Daigous use social platforms to trade goods back to China as a way of getting around import restrictions and high tariffs.

Daigou’s have the power to make or break demand for Australian brands through their endorsement. When Bellamy’s powdered milk tried to bypass the Daigou and go straight to Chinese consumers, their share price went into freefall.

The Bidders

Due to banking safety, exchange rates, lower market volatility and higher growth and rental yields, Australia become the second largest recipient of Chinese foreign investment. The Australian lifestyle, climate, and clean air are also key demand drivers.

In 2015, the number of billionaires in China surpassed that of the US for the first time. When coupled with Australia’s low dollar, this increasing wealth has resulted in China becoming the strongest international investor in Australian real estate. The contribution to the local property market totaled $31.9 billion in 20165.

Are you looking for an effective way to target the Chinese visitor market? Check out our exclusive media channel to target Chinese visitors. At ConnectX, our Chinese background team has years of experience in creating and implementing effective marketing campaigns that get real results in this lucrative and highly competitive area. Get in contact and book a free consultation with our bilingual consulting team.

Sources:

[1] Business Insider, Deloittes Access Economics, Mar 2017.

[2] The Australian, Chinese spend up in Australian luxury market, 2016.

[3] Sinorbis, iResearch Report – Chinese consumers, 2017.

[4] Australian Governemnet, Austrade, Complementary Medicines Guide, 2017.

[5] The Sydney Morning Herald, Chinese buying Australian real estate tops foreign investment, report says, 2017.

[sydneyconnectx-blog]

Consumers in China are adopting smart TVs at a pretty brisk pace. Projections from iMedia Research released in March 2017 put sales of the devices at 46.6 million this year, and climbing to 52.2 million by 2018.

[sydneyconnectx-blog]

People who usually travel by train would think road billboards are not a good method to raise brand awareness because they take less time on roads and vice versa. They usually estimate advertising effect based on their own lived experience. However, the notion is one-sided, we all have unconscious biases in our thinking. As an agency, we have a scientific methodology to assess and measure data rather than “I think”. We calculate the exposure rate for each region and media method, then work out the detailed demographics to help advertisers target their audience accurately.

[sydneyconnectx-blog]

Chinese tourists represent 37% of the entire international retail market in Australia. $1.4 billion was spent on shopping by Chinese tourists in 2016 and the figure is expected to quadruple over the next decade1. On average, 33% of their daily spend is attributed to shopping. The expenditure of Chinese visitors exceeds other markets significantly, which is nearly 2.5 times more than the second position American visitors.

[sydneyconnectx-blog]

Why Do You Need ConnectX - A Marketing And Media Agency

As an agency, we have a scientific methodology to assess and measure data rather than “I think”. We calculate the exposure rate for each region and media method, then work out the detailed demographics to help advertisers target their audience accurately. Do you lack the resources or capacities to get the job done? If you’ve never worked inside an agency or with an external agency partner, you might not feel like you really understand what an agency does.

Many clients came to us and asked, “I have a strong marketing executive team, why do I need an advertising agency to help us with a media buying solution?”

That is a good question. Even we keep asking myself, why do we exist? What motivates ConnectX and our people who work there? Most importantly, how can ConnectX help you build your brand and business?

Well, we consider a series of questions here. If you answer yes to at least one of these questions, that suggests you may need to hire an agency.

Do you lack the resources or capacities to get the job done?

For example, when you want to do advertising for your brand, your team may need to figure out what percentage of the budget should be allocated to digital and how much to outdoor billboards.

Which media method is the best choice for your current promotion stage? Do you have a scientific method to work that out? By exposure? By media rate? Or just by habit?

People who usually travel by train would think road billboards are not a good method to raise brand awareness because they take less time on roads and vice versa. People usually estimate advertising effect based on their own lived experience. However, the notion is one-sided, we all have unconscious biases in our thinking.

As an agency, we have a scientific methodology to assess and measure data rather than “I think”. We calculate the exposure rate for each region and media method, then work out the detailed demographics to help advertisers target their audience accurately.

Does your internal team lack the necessary experience?

It may be a matter of fact that you don’t have the budget or desire to hire full-time staff internally to address capability gaps. It usually takes a team at least one year to accumulate the appropriate capability and knowledge of the media industry.What is more, if you want to target Chinese customers, things would be more complicated, as the segment customers have a totally different culture, mindset, and purchasing behavior.

In addition, you must understand how China social media advertising works, because they have very popular local versions for social media in China market. For example, “Wechat” = Facebook, “Weibo”= Twitter, and “Youku”= YouTube. As a result, you need a marketing agency to help you navigate this landscape, and your internal team can focus on your products.

Do you lack new, innovative ideas and a fresh external perspective?

I would challenge you to ask yourself, “Do I really understand my consumers and competitors?”As an internal team member, you may have a strong emotional connection to your product and brand, they might be your “children”. As an outsider, we observe your product and brand from the customers’ perspective and we observe your competitors from an industrial landscape perspective.

While you understand your product far better than us, we’re likely to understand your customers and competitors better than you.

If you’ve answered yes to any of these questions, you’ve identified at least one business reason to look for a trustworthy agency to help with your problems. An external agency is able to augment your resources and capabilities in a cost-efficient way to develop inspiring, strategic and effective marketing campaigns.

So basically, an agency partner fills your internal gaps and helps you build your brand and improve your marketing. As an agency, we have the insight, expertize, experience, and resources that you may not possess. As a data-driven marketing and advertising agency, we know how to plan, measure and optimize the effect across all the brand’s marketing touch points. ConnectX has achieved media transparency by allowing advertisers to:

Select the best-performing media channels and vehicles

Know how much they are paying for media services and data

Know where their advertising is landing

Know who it is reaching and how effectively

Make better decisions on future investment

Hire a marketing and advertising expert so you can focus on your products.

[sydneyconnectx-blog]

An Effective Advertising Is “Disseminate” Rather Than Simply “Broadcast”

Advertising is not for “broadcast”, but for “disseminate”. That’s to launch consumers to spread the ad’s information for brands. Effective advertising is not to instill words to consumers, but to design words for consumers to broadcast to their relatives and friends. The slogan is not what I say, but a design for what customers want to say. The main battleground of marketing is not on the screen, not on posters and in magazines, but in the scenes of our everyday interactions with people.

[sydneyconnectx-blog]

Why Do You Need ConnectX - A Marketing And Media Agency

If you’ve never worked inside an agency or with an external agency partner, you might not feel like you really understand what an agency does.

Many clients came to us and asked, “I have a strong marketing executive team, why do I need an advertising agency to help us with a media buying solution?”

That is a good question. Even we keep asking myself, why do we exist? What motivates ConnectX and our people who work there? Most importantly, how can ConnectX help you build your brand and business?

Well, we consider a series of questions here. If you answer yes to at least one of these questions, that suggests you may need to hire an agency.

Do you lack the resources or capacities to get the job done?

For example, when you want to do advertising for your brand, your team may need to figure out what percentage of the budget should be allocated to digital and how much to outdoor billboards.

Which media method is the best choice for your current promotion stage? Do you have a scientific method to work that out? By exposure? By media rate? Or just by habit?

People who usually travel by train would think road billboards are not a good method to raise brand awareness because they take less time on roads and vice versa. People usually estimate advertising effect based on their own lived experience. However, the notion is one-sided, we all have unconscious biases in our thinking.

As an agency, we have a scientific methodology to assess and measure data rather than “I think”. We calculate the exposure rate for each region and media method, then work out the detailed demographics to help advertisers target their audience accurately.

Does your internal team lack the necessary experience?

It may be a matter of fact that you don’t have the budget or desire to hire full-time staff internally to address capability gaps. It usually takes a team at least one year to accumulate the appropriate capability and knowledge of the media industry.What is more, if you want to target Chinese customers, things would be more complicated, as the segment customers have a totally different culture, mindset, and purchasing behavior.

In addition, you must understand how China social media advertising works, because they have very popular local versions for social media in China market. For example, “Wechat” = Facebook, “Weibo”= Twitter, and “Youku”= YouTube. As a result, you need a marketing agency to help you navigate this landscape, and your internal team can focus on your products.

Do you lack new, innovative ideas and a fresh external perspective?

I would challenge you to ask yourself, “Do I really understand my consumers and competitors?”As an internal team member, you may have a strong emotional connection to your product and brand, they might be your “children”. As an outsider, we observe your product and brand from the customers’ perspective and we observe your competitors from an industrial landscape perspective.

While you understand your product far better than us, we’re likely to understand your customers and competitors better than you.

If you’ve answered yes to any of these questions, you’ve identified at least one business reason to look for a trustworthy agency to help with your problems. An external agency is able to augment your resources and capabilities in a cost-efficient way to develop inspiring, strategic and effective marketing campaigns.

So basically, an agency partner fills your internal gaps and helps you build your brand and improve your marketing. As an agency, we have the insight, expertize, experience, and resources that you may not possess. As a data-driven marketing and advertising agency, we know how to plan, measure and optimize the effect across all the brand’s marketing touch points. ConnectX has achieved media transparency by allowing advertisers to:

Select the best-performing media channels and vehicles

Know how much they are paying for media services and data

Know where their advertising is landing

Know who it is reaching and how effectively

Make better decisions on future investment

Hire a marketing and advertising expert so you can focus on your products.

[sydneyconnectx-blog]

ConnectX - Chinese Advertising Media Agency in Sydney

Sydney ConnectX - A leading media buying agency and Chinese advertising service provider in Sydney. We provide in-depth customer behaviour that helps to resolve marketing challenges that a business will most likely face. We gather data about companies and individuals and then analysing it to better understand and interpret an increasingly complex world. Our Integrated Marketing Strategy enables businesses to discover the target market and customer behaviour towards their products and services. Book your free consultation session with our media buying experts now.