Audience, Part three, Research Activity #4, Week Four, PH 402
http://www.adstasher.com/2015/07/new-std-campaign-in-omaha-will-make.html
A recent Omaha billboard was posted over multiple free way over passes. Using common phrases society uses today but put a twist on it. I find that this campaign targets the audience up to phase two. Not completely targeting all people in society who are sexually active. Moreover, by using common societal phases they’re making the assumption that everyone has been exposed to those phases and will get the pun and twist they put to the phases. None the less, the way that the campaigners incorporated warts, and blisters into the text of the ads could make a big impact.








