The Death of the Digital Ecosystem: Why Decoupling Notes Destroys Tumblr
EDITS:
@changes (Edit: I already sent this to Tumblr Support under the feedback option. I encourage everyone to send feedback on how bad this feature actually is).
They reversed this. I have a new writeup on their announcement: Be Careful of the Double-Speak in the Update Post.
Reblogs are turned off for the viral posts because I am exhausted by the ableist accusations that my aphasia is evidence of using AI. My communication style is a direct result of my neurological reality and my professional background as a meticulous plotter and retired author. AI was not used to create this or any of my posts, and I will not continue providing free advocacy for a community that polices the speech patterns of disabled creators.
For years, the total note count on a post served as a universal metric of a piece of content's impact. Whether a user liked the original post or a reblog fifteen branches deep, that engagement flowed back to the source. This ensured that the original artist, writer, or editor received the full credit for the viral success of their work.
Under this new system, engagement is trapped within the specific reblog a user happens to see on their dashboard. If a massive, high-traffic blog reblogs a piece of art from a small creator, every like and reblog that occurs through that larger account stays with them. The original creator is left with a stagnant note count on their own dashboard while their work generates thousands of interactions for someone else.
Erasure of Creator Visibility
Instead of seeing one post with 10,000 notes, a creator may now have to hunt through dozens of different reblog chains to find where the conversation is actually happening.
If the notes no longer flow back to the original post, the creator loses the ability to see who is enjoying their work, what the tags say, and how the community is responding.
On a platform where engagement often dictates visibility, splitting that engagement into tiny, unlinked fractions makes it significantly harder for original works to gain momentum compared to the high-reach blogs that reblog them.
Incentivizing the "Big Blog" Monopoly
This system rewards accounts that have already established a large following at the direct expense of the smaller accounts that actually produce the content. It transforms reblogging from a method of sharing into a method of acquisition.
When a reblog functions as its own independent post with its own note count, the incentive to click through to the original source disappears. The platform is transitioning from a collaborative ecosystem into a standard social media feed where the person who posts the content last—not the person who made it—reaps the rewards.
Impact on Collaborative Conversations
Tumblr’s unique culture is built on the reblog chain: a chronological, evolving conversation. By allowing users to like or reblog "any part" of the chain as an independent entity, the platform is breaking the narrative thread.
If engagement is siloed into specific branches, the incentive to add to a conversation is replaced by an incentive to simply own a piece of the engagement. This change doesn't encourage conversation. It encourages the commodification of individual posts within a chain, making it harder for the original voice to ever be heard over the noise of the rebloggers.
The Disincentive to Create
Perhaps the most damaging aspect of this update is the psychological toll on the creative community. When the platform actively diverts credit and engagement away from the source, it destroys the motivation to share original work at all.
For many, the reward for posting is seeing how far their work travels. If that travel is now invisible or attributed to others, the labor of creating becomes thankless.
This system makes creators want to share nothing. If the platform is built to harvest a creator's effort for the benefit of curator blogs, the logical response is to stop providing the raw material. I am one leaning into this category. Without us creators, the curator blogs have nothing to curate.
By making it harder to protect and track one's own work, the platform is effectively telling creators that their presence is secondary to the conversations happening around their work: conversations they may no longer even be able to find.
On April 16th 2025 the US federal government has proposed to change the interpretation of the endangered species act so that it no longer protects habitat.
This is open for public comment until the end of May 19th. Please comment and make your voice heard.
Wildlife need their habitat. If the ESA redefines harm so that habitat is no longer protected, the implications for wildlife would be catastrophic.
Please don't ignore my plea 🔴🔴🔴
Save us from the tent — we need a caravan to shelter us until reconstruction begins.
We are a family exhausted by displacement and life in a tent. We are tired of constant displacement, and the tent is no longer a solution—it does not protect us from the cold or the harshness of life , especially with children suffering every night.🙏🙏
While browsing the internet, I came across an advertisement from a Gazan offering to build mobile homes (caravans). According to my conversation with him, a unit measuring 18 square meters (6 x 3 meters) costs $7,500 to build. It includes an unfurnished bedroom, a kitchen, and a bathroom, all ready for use. However, $7,500 is an impossible amount for us under these difficult circumstances.
We urgently need a caravan as a temporary shelter until reconstruction begins and we are able to rebuild our home, God willing.
The current cost of the caravan is $7,500.
This post will remain pinned until we are able to purchase the caravan and provide safe shelter for my children from the cold.
I hope you will watch this video and you will see for yourself the situation we have reached.
please please DONATE
To every kind and compassionate heart, to anyone who can help or share—after God, you are our hope 🤍
The necessary documents for proper verification have been submitted, and anyone who wishes to verify is welcome to contact me.
Verification ✅️Vetted by @gazavetters ( #533 )✅️
verified by @bilal-sala7 ( #36 ) ✅️
💳 Donation link here
Thank you for your kindness and support . 🙏
(this list is mainly ways non-locals can donate but by extension offers a lot of resources and places to volunteer in the Twin Cities + there are specific ways to donate time under the cut which can be adjusted to your local neighborhood)
full credit to cataloo from r/minnesota [x]
🩵Immigrant support
Immigrant Defense Network – coalition of 90+ groups organizing rapid response and collecting evidence.
Immigrant Law Center of MN – free immigration legal representation to low-income immigrants and refugees.
COPAL – advocacy, organizing, phone hotline. Focus on Latine community.
Minnesota Immigrant Rights Action Committee (MIRAC) – education and protest organizing.
Interfaith Coalition on Immigration – advocacy, aid, events.
Monarca MN – training and phone hotline.
Unidos MN – education, protests, advocacy.
Center for Victims of Torture – advocacy and mental health services for immigrants and refugees.
International Institute of Minnesota – refugee resettlement group that provides support and legal help to vulnerable new-to-country families.
Lutheran Social Service of Minnesota – offers services to refugees, including legal aid to non-citizens.
🩵Food support
If local, food donations are welcome, otherwise monetary donations help these types of orgs source what is most needed
VEAP
La Vina Community Church/Iglesia Cristiana La Viña Burnsville
Second Harvest Heartland
Every Meal
The Food Group
Meals on Wheels MN
Find a local food shelf
🩵Mutual aid funds & community support
Community Aid Network
Twin Cities Trans Mutual Aid
Leo's Tow (Venmo @leostowingmn) is towing cars back to families if a car is stranded when someone is detained.
🩵More links
MN50501 Mutual Aid Linktree – well-organized list of various Twin Cities groups.
Mplsmutualaid Linktree – many neighborhood and individual GoFundMes listed here.
Mpls.St.Paul Magazine – see Food Drives and Fundraisers.
Stand with Minnesota – extensive list of organizations, mutual aid, and crowdfunding campaigns.
🩵Donate blood
Memorial Blood Center declared a blood emergency on Tuesday, Jan 13. MBC is the blood supplier for both tier 1 trauma hospitals in the metro area (Hennepin County Medical Center and North Memorial Health).
American Red Cross
🩵Donate food or other goods
Mpls.St.Paul Magazine – see Food Drives and Fundraisers.
Volunteer your time (under the cut)
🩵Mutual aid
Reach out to your neighbors – especially if you know they are staying home right now – and ask if they need groceries or toiletry items. Offer to pick up prescriptions, give rides, or shovel their driveway. If you know them well, bring them a treat that you know they'll enjoy. Or just ask them how they're doing and let them know you are there to support.
Connect with any of the orgs above and see if they are looking for volunteers.
Connect with a church or mosque in your area. From u/MuddieMaeSuggins: "I know a lot of regular Redditors are not religious (myself included) but like it or not this is a where a lot of community organizing happens, especially in immigrant communities."
Connect with your local school's admin office and/or their PTA. It's ok to reach out even if you don't have kids at the school. PTAs are organizing mutual aid for school families, safe rides, school observers.
🩵Activism
Find an official protest or other event via Indivisible, 50501, FREE AMERICA, or MIRAC. Students at many high schools are staging walk-outs; if your local school is doing this, reach out to school leadership or the PTA and ask how you can support as a community member.
Join the effort to stop Hilton from housing ICE by booking hotel rooms and then cancelling at the last minute. This action can be done from home! The effort is being organized by Sunrise Movement, who are telling activists to target specific hotels one-by-one. More info: SHUT DOWN HILTON
Find people in your area who are actively monitoring ICE and/or stationing themselves in high-traffic areas and ask how you can help. Check for local FB events where people are organizing and just show up.
At minimum, read the COPAL Handbook before you go out to observe. The DFL, Monarca, and other orgs have been hosting online trainings for constitutional observers (though these fill up quickly).
When you see ICE in action, start recording. Be as loud and as disruptive as possible: honk your horn, set off your car alarm, blow your whistle. Let people know that ICE is in the area. If you see someone being detained, try to get their name and a phone number to call their emergency contact.
If you do not feel comfortable observing ICE in person, there are ways you can support from home. Just ask the people who are organizing in your area. I have social anxiety, and I had never participated in any kind of political action before this past Saturday. If I can do it, you can!
Local organizers are requesting that people who help monitor ICE DO NOT participate in 1-to-1 mutual aid efforts, as these can put the families you are helping at risk.
If you have friends/acquaintances who are sympathetic but not politically active, reach out to them. Show them that they're not alone in feeling helpless. Pick a few low-commitment actions from this list and do them together.