an UPDATED Pleased As / Pleasing™ timeline:
I received some more detailed information about the Pleasing domains, which I have weaved into the first timeline below. Updates are highlighted as this, with an indent.
22.04.21 “Pleasing” is registered as a trademark in both the UK and US for more than ten different products and services incl. sunglasses, clothing, makeup, hair, manicure, nail polish, diffusers, fragrance, handbags and online retail store services. Fandom discovers this 4/8/21
29.04.21 Eight different domains all containing the words “pleasing” and “nail” are registered by Fullstop:
25.05.21 Please As Holdings Ltd is incorporated. Harry and his assistant Emma Spring are listed at directors. Erskine Records Ltd is listed as person with significant control with ownership of shares: 75% or more. According to the company profile the co. is in the business of “wholesale of perfume and cosmetics”. Fandom discovers this 28/5/21
22.06.21 Another 18 “pleasing” domains are registered, again by Fullstop. Where the first batch was focus nails only, this one seems to be covering both a brand and a project as well as the word “beauty” (but interestingly doesn’t mention clothing/apparel) :
26.06.21 The domain pleasing.com is updated, which probably means this is the day ownership was transfered. (the original registration date was 1997-08-14 which was basically the birth of the www lol) The registrant is listed as “Fullstop Management”. Fandom discovers this 4/8/21
As you can see above, the pleasing.com domain was registered later than the others, likely because it - unlike the other domains - was purchased from another owner (with a $20k range price tag, my source estimates).
13.07.21 Another seven “pleasing” domains are registered, this time for .biz and .world as well as country-specific extentions .mx (Mexico), .sk (Slovakia), .cz (Czech Republic), .at (Austria) and .gr (Greece):
17.07.21 Harry is papped leaving LAX wearing a black hoodie with a printed “Pleasing” across the chest. The sweatshirt is nowhere to be found on the www.
make what you will off that..















