Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
Daily time spent on mobile devices is now overtaking daily time spent in front of a TV, as revealed in a recent study by Millward Brown. To help determine what marketers can and should be doing with the exponential growth in mobile device usage, Daniel Rowles offers a practical and hands-on guide to designing, implementing and measuring an effective mobile strategy.
Mobile Marketing starts with…
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