“Digital Branding is the sum of our experiences” - Daniel Rowles
Branding has come a long way. Before hand, we need to understand a little bit about the branding’s origin. The Term “Brandr” is actually a Nordic term, an act of burning (or to burn). The term was used by the Germans and was done physically through the use of branding iron.
In today’s generation. Branding is more than just a logo and visual identity. It is more about the emotional connections. Being emotionally attached to the brand not just by the way it looks but with the story behind it. This can be easily portrayed through advertisement. A product can be something without a brand. But a brand cannot be something without a product or a meaning.
Other terminologies were also learnt throughout the session. We learnt the difference between the Brand community itself and online brand community. A brand community are consumers that consciously join groups similar to them in terms of preference to interact around the brand. Online brand community is similarly identical but takes place in the web. Groups of people come together to communicate with the brand. Examples of this would be feedback from online stores such as Amazon and Ebay!
