Oct 22, 2023
hhennikatariina ig story 19.4.2023
seen from China
seen from United States
seen from China
seen from China
seen from Ukraine
seen from Nepal
seen from United States
seen from United States
seen from Russia
seen from South Korea
seen from Türkiye
seen from Germany
seen from Germany
seen from Malaysia
seen from China
seen from United Kingdom
seen from United States
seen from Italy
seen from South Africa
seen from United States
hhennikatariina ig story 19.4.2023
BEHIND THE CAMPAIGN: LOUIS TOMLINSON
MUSICALLY | 19 Apr 2023
13. Documentary and the next steps
He’s going back on tour. He is back on another world tour from April starting in Asia and then he goes to North America. Then he comes back to Europe, culminating in an O2 show in London this time around in November. He previously did Wembley Arena.
The documentary [All Of Those Voices] premiered on 16th March and then went to worldwide cinemas on 22nd March for a week.
Charlie Lightening made it and went on tour with Louis. He had previously made the Liam Gallagher documentary [As It Was]. Historically he’s done most of Louis’ music videos as well. It was only this time around that we wanted to branch out and see if we could do something a little bit different.
It goes from the band through to his personal life and where he is now. There is a massive focus on the tour. It will blow people away to see what the Louis franchise looks like. This kid has an amazing franchise and most people just don’t have any clue about it.
The recordings business is such a small part of what he does. Obviously it helps to have records out to sell merch and to go on tour. That’s where he really excels.
I’ve never worked on a project where the fans are like they are. You get to see your visions immediately. You get to see the reactions immediately. You get to see the activation work immediately. That is such a buzz.
On most other projects, you launch something and then you have to market it and push it. This was more about pre-strategy, because you know that when you launch something, if you get it right, it’s going to work and you’ll get to see that reaction immediately. That was so much fun. Campaigns like that are rare.
MAIN POST
We miss you Moon bin❤️😔 I hope you are in a good place❤️
April 19, 2023 - Day 304
Delighted by this Katherine Art from the p4a!
devonwerkharder 🌞😈
19.4.2023: Regentag