I'm a fan of a lot of things, but one of the fandoms most integral to my identity and which I've spent possibly the most time engaging with is WandaVision. WandaVision is a nine-episode limited series that released weekly episodes on DisneyPlus beginning on January 15, 2021. The plot of the show surrounds super-powered Avengers Wanda and Vision living idealized suburban lives together, but they quickly begin to realize that not everything is as it seems. This show and this fandom have influenced me so much. I wear clothes and accessorize in ways that convey my pride in being a WandaVision fan, and I'm always hoping to find other fans that way so we can geek out together. Half of my wardrobe are Marvel graphic tees, but I have four shirts alone dedicated to WandaVision. I've also collected accessories and Funko Pops!
Some of my Wanda and Vision merch!
As a fan of WandaVision, I went back and watched the show multiple times to analyze subtext, find easter eggs, etc. I am a very analytical person, I was already a Marvel fan, and Wanda and Vision had been two of my favorite MCU characters for a long time, so this show seemed made specifically for me. WandaVision was uniquely suited to rewatching because the plot was a mystery. The audience doesnāt know how Wanda ended up in what is revealed as the hex, and we also donāt know how Vision is alive eitherāin his last appearance, he died (technically twice). So, each episode hints at the answer to the mystery and the other forces at work that Wanda comes into conflict with. Thatās one of my favorite elements of all Marvel contentātheyāre built for Marvel fans looking for easter eggs referencing the comics or foreshadowing future projects.
I was heavily involved in the online fandom community for WandaVision, but mostly as an observer. I didnāt write any fanfiction or make analysis videos of my own. Thatās how I interact across all my fandoms, no matter how engaged I am with the content, simply because Iām nervous to ever say anything online since itās permanent. I was afraid to get hate or regret what Iād put out there. I watched many YouTube analysis videos and TikTok fan commentary videos. If I ever had anything to say, I would make little notes to myself. Something about revealing myself online in any capacity is scary, even if I had the mask of anonymity.Ā So, this textpost with my own name on it is a big step out of my comfort zone, but I'm excited to finally share my thoughts with others.
On social media, I followed the actors. I also looked into the directors and writers behind the show, since Iād like to work as a screenwriter one day and admired the way they wrote the show. In addition, I followed content creators who primarily analyzed the show. Two Youtube creators that I was already followingāNew Rockstars and Beyond the TrailerāI returned to religiously every week to watch their analyses and reviews of the show as it dropped weekly episodes. I planned certain days around watching the show; I created a ritual of watching new episodes at night after dinner, then watching fan commentary immediately afterward. I canāt say Iāve been that dedicated with other shows simply because I wasnāt as passionate about the charactersāI'd already been emotionally attached to Wanda and Vision for years.
Jensen states that fandom is often characterized as an āobsessive lonerā or the āhysterical crowd,ā creating, āa thin line between ānormalā and āexcessiveā fandom,ā (qtd. in Malone). WandaVision may have that distinction between normal and excessive, but I would argue that for most viewers it was excessive. And that excess became the new normal. This new excess as normality became the standard for much media, like WandaVision, released during the pandemicāa time when most people didnāt have much to do, were stuck inside, and were experiencing much emotional turmoil. Thus, they turned to newly available streaming services for entertainment and escape. The conditions around WandaVisionās release made it perfectly suited for excessive fandom: it was the first Marvel DisneyPlus show, so it received extra promotion, which built excitement among the already strong Marvel fanbase; episodes dropped weekly, giving fans time to discuss and build more anticipation week-to-week; and TikTok was becoming popular in the U.S., so people anywhere and everywhere with access to the app could talk about it.
According to Nielsen ratings, in its first week, with just two episodes, WandaVision was number 6 in the top 10 most watched original shows (Spangler). I would argue that pandemic-era shows like WandaVision pushed the line between ānormalā and āexcessiveā fandom more toward the excessive side, raising average fan engagement levels. Excessive fan engagement became more normalized and remains that way thanks to how active and accessible fan spaces on TikTok, Tumblr, Reddit, and Twitter are.
As for myself, Iād say I've always been an intense fan of whatever I get into because Iām a naturally obsessive person. Itās hard for me to be a ānormalā fan of media I consume unless I can't emotionally connect with the characters. However, I would say that WandaVision pushed my threshold more, and I became invested in it more than I had in possibly any other fandom before.Ā
I became so invested in WandaVision because of my circumstances at the time. The show, like many other fandoms, compensated me psychologically. The times in my life when I have felt the loneliest are when Iāve become the most obsessed with my fandoms. When I got into WandaVision, it was during the COVID-19 pandemic when everything was shut down, and I was stuck in the house all the time. On top of that, my dad was going through chemotherapy at the same time. I was already a fan of many things, but the fandoms I got involved with during this period were at a heightened level Iād never experienced before, and I donāt think Iāve experienced since.
My WandaVision (and other fandoms) themed homescreen
WandaVision gave me something to look forward to every week when everything else in life seemed like shit. I needed an escape, and I love to analyze shows, so WandaVision became my life. I thought about it all the time, I bought a ton of merch, and after the show ended, that summer I made all my devices WandaVision-themed and even taught myself how to code to program my phone so that when I plugged and unplugged it from the charger, Visionās voice greeted me (I have since forgotten how to code, unfortunately). I developed a kind of parasocial relationship with Wanda and VisionāI was devoted to their love story in the show, which was bolstered by my years shipping them since their first MCU appearances in Avengers: Age of Ultron. Their relationship in the show gave me intimacy that I was lacking at the time. I lived vicariously through the two characters since they had such a positive relationship.
Wanda was experiencing so many mixed emotions around the same time I was, and in the penultimate episode when she realizes her happy family life is entirely a fantasyāthat her children donāt exist and the love of her life has been dead all alongāshe breaks down, and so did I when I watched it the first time. Wanda releases all of her emotions in this blast of energy, and breaking down with her was a cathartic experience for me because I had much tension in my own life. Plus, I missed Visionāhe's been my comfort character for years. It felt like I was losing a friend whoās been with me since 2015. As a result, WandaVision was psychologically compensating for me in a liberating, positive way. The show gave me an emotional outlet when I lacked one. It came at such a tumultuous time in my life, and I became so deeply entrenched in the show and in the discourse surrounding it at the time that it became a part of my identity. I can't imagine how I would've gotten through the loneliness and lethargy during the pandemic without the intimacy from my attachment to the characters and the online community of WandaVision fans that I became a part of.
Malone, Lauren. "Fan Autoethnography." Canvas, https://utampa.instructure.com/courses/15499/assignments/43917?module_item_id=287377.
Spangler, Todd. "āWandaVisionā Breaks Into Nielsen Top 10 Streaming Rankings." Variety, https://variety.com/2021/digital/news/wandavision-nielsen-ratings-top-10-streaming-1234907166/.
Feedback summary: My peer reviewers noted that my autoethnography was very thorough, thoughtful, and in-depth. They also stated I had a good use of sources.