Jan 3, 2024
History repeating: 1951 Cisitalia 303 DF
When Piero Dusio, the founder of Cisitalia, realized that profits were very slim, if not nonexistent, with the 202, he tried to leverage the Fiat platform to bring cost savings to production. However, even this did not work. In the post-war car market, the demand for luxury cars was very limited and already covered by many prestigious brands. Entering such a niche was an extremely challenging…
View On WordPress