360 Degree, Interactive Animation.
What is 360 Degree or Interactive Animation?
Google Spotlight Stories is a new exciting innovative idea that will be entertaining not only for the audiences but for the creators of it as well. It is a great new technology that can be used for all types of projects such as shorts, advertisements and interactive games.
It uses both 2D and 3D animation with a 360 degree spherical camera allowing it to capture a cinema quality video with full sphere surround sound using advanced sensor fusion techniques.
It expands on existing 360° platforms by allowing creators to include interactive components and camera techniques. Google Spotlight Stories was conceived for mobile because of mobile’s native technical abilities and broad distribution.”
Nexus has created an interactive story for Google Spotlight Stories with a new form of storytelling made specifically for mobile devices. With these 360 degree stories, your phone brings you into a world of animation allowing you to interact with the story wherever you turn.
“The sensors on your phone allow the story to be interactive; when you move your phone to various scenes, you are able to unlock mini-stories within the story.”
Impact on Animation:
Another innovative invention that has changed that way audiences can view an animation as well as changing the way the animation industry will consider creating them.
I believe this new technology will effectively change the way projects are considered to be created as it has become a major entertainment; many more ideas like this will be created in the future and could expand into larger projects such as creating entirely 360 degree based movie experiences.