#3qdigital

[paidsearch]

3Q Digital

Today is an exciting definition in PPC Ian’s Digital Marketing Dictionary! I’ll be defining 3Q Digital (a Harte Hanks Company), one of my favorite digital marketing agencies.

Before we get into the definition, make sure to check out the cool photos above. The first photo is 3Q Digital’s logo. The second illustrates some of 3Q Digital’s team members enjoying the day at Levi’s Stadium. This was shot at the 3Q Digital Growth Summit that I personally attended (one of the best digital marketing summits/conferences I have ever attended). The last photo is another from 3Q’s amazing Growth Summit. 3Q Digital is an amazing company, one that I have been personal friends with for years.

Now, for the definition, in 3Q Digital’s own words:

3Q Digital, an integrated digital marketing agency that was acquired by Harte Hanks in March 2015, is headquartered in Silicon Valley, with offices in San Francisco, San Diego, Chicago, Austin, and Burlington, VT. The company has grown clients including SurveyMonkey, Eventbrite, CuriosityStream, Prosper, and SiriusXM; its services include SEM, SEO, paid social, mobile advertising, analytics, video advertising, display advertising, and landing-page optimization as well as strategic consulting.

Thanks so much for reading, and if you’re interested in learning more I recommend reading 3Q Digital’s Blog (which is amazing) and also contacting them.

For those located in Silicon Valley, here are 3Q Digital’s Silicon Valley Office details:

3Q DIGITAL SILICON VALLEY 155 Bovet Rd. Suite 480 San Mateo, CA 94402 650 539-4124

Please stay tuned to my Digital Marketing Dictionary here on Tumblr. More great definitions and insights are on the way!

[ppcmode-blog]

My tip on paid marketing here: Follow the customer. Channels like SEM, Facebook, display, mobile – whatever – are irrelevant. The most important thing is to understand your customer – how do they use the Internet? Once you understand that, allocate your budget accordingly. Sometimes this means a heavy focus on SEM, sometimes not. There are plenty of business cases, however, where SEM just won’t work. For example, if you were the head of marketing for TiVo when it launched in the 90s – when no one knew what a “digital video recorder” was – what keywords could you buy? This is just one example where trying to put a square peg into a round hole will get you in trouble. Follow your customer and good results will follow!

http://ppcmode.com/ppc-expert-interview/

[juaniitaalopezz]

RT @MyMarketingFile #SocialMedia #3QDigital: #Google’s #Mobile Ad Performance Growing — But With a Cost...

RT @MyMarketingFile #SocialMedia #3QDigital: #Google’s #Mobile Ad Performance Growing — But With a Cost... http://link.co.vu/1LrTmvV