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Best cinema picture ever? Sony 4K and Toy Story 3

I was lucky enough, a couple of days ago, to be invited to a pre-screening of Toy Story 3 on Sony's state of the art 4K Cinema.

It was extraordinary. Crisp, flicker-free and beautifully rendered stereoscopic pictures telling the now-classic story: Buzz, Mr Potato Head and the Evil Doctor Pork Chop once again lose faith in Andy's love and decide to leave, only for Woody's Tom-Hanksian reserves of deep personal character to win over the other fair-weather-toys and remind them: always better to be faithful than to seek new idols.

Yup. It's one deep story, all right.

The 4K cinema experience

So did I like the experience? Would I recommend it highly to a friend? In short, yes and yes. The only time I've experienced a screen image to rival that was when, as a teenager I visited Futuroscope, near Poitiers in France. That was in about 1992, and it left an indelible mark on my cinema-going expectations forever.

We saw 3D cinema that didn't use the old green-red glasses: in other words, full-colour 3D. At the time it blew my mind. But of course, Real-D and others have been delivering this for a few years now. Then, we also watched high-definition and high frame rate (60-fps) cinema. Both were revelatory experiences, and brought a new level of realism into what we watched.

The point was, as it always was at Futuroscope, these were all experimental technologies, and they were all running in isolation in specially-built auditoriums. What I witnessed at the Apollo Cinema Piccadilly Circus was a bit like bringing them all together at once, for the first time.

It's impossible to understand exactly what I mean without seeing it. But the best analogy I can think of is this: take three things you LOVE doing; that you get HUGE pleasure from. In particular, think of things you are unlikely ever to have done AT THE SAME TIME.

For me, this might be eating the finest soft-inside chocolate fondant (Gordon Ramsay's one will do nicely), standing in the main room of the Rothko exhibition at the 2008 Tate Modern exhibition, and taking off my ski boots after a day in the powder.

Now imagine doing all three at once. Chocolate-oozing, eye-ball-melting, indescribable foot relief. Ahhhh.

That's what Toy Story 3 on Sony's 4K Cinema is like.

Sony 4K Cinema - the science bit

We were told before the film that Sony's new 4K technology delivers four thousand vertical lines on the cinema screen - twice the horizontal density of a typical HD screen at home. This equates to four times as many pixels as you'd get on a HD digital home cinema system. That's pretty impressive, as home HD has been wowing me all year, thanks to my flatmate's genius for all things audiovisual.

In a slightly "blind-em-with-science" way, we were also told that the new 4K projector was capable of displaying two images (one for each eye, stereoscopically) at the same time "making the brain less tired". Now, I'm no neuroscientist, but I'm pretty sure that's the sort of claim that divides scientists. Sure, you may find one willing to back it up, while others will decry it's bogusness.

Nevertheless, the images I watched for over an hour and a half didn't suffer from the blurring that often accompanies 3D cinema. And, for the record, my brain didn't hurt. So maybe there's something in it...

(A note on disclosure: I was invited to this great event by Melanie Seasons, who works at Online Fire PR. I'd like to say thanks to Sony for pushing the technology in this space, and to the Apollo Cinema, which since I went to see The Girlfriend Experience at last year's Raindance Film Festival, has become my favourite London cinema. But all the views here are mine alone, as always).

Images from Disney Pixar