May 18, 2018
Jan Tschichold Lettering The cover of the King Penguin, A Book of Scripts, drawn and designed by Tschichold, and adapted from a design by Juan De Yciar, 1547. Tschichold was recruited by Allen Lane to redesign and modernise Penguins, arriving from Basle and in a few years had meticulously rebranded the ‘Penguin look’ rectifying the typographical chaos of the war years and helping to establish Penguin as perhaps the major English publisher of the 20th Century. #calligraphy #fonts #lettering #jantschichold #swissdesign #penguinbooks @penguinukbooks #abookofscripts #kingpenguinbooks #bookdesign #bookcover
