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Designing Tour Visuals - A Quick Tip Guide by Accent Creative.
San Diego based music branding studio, Accent Creative recently put together a series of tips collected over the years performing as VJ at various music festivals and developing stage visuals kits for artists in the bass music scene. Click here to download the guide.
Usually, VJs come from either "Video Editing" or "Tech" backgrounds and we wanted to give out our perspective coming from a "Graphic Design" background. We've always seen stage visuals as the evolution of the album cover, not only because it's a way for the fans to experience the visual side of the spectrum during a performance, but because it's an extension of an artist's brand on a live medium. The same way an album cover attracts new listeners purely based on packaging design, stage visuals have the potential of reaching new audiences, so it's important that they are in tune with the artist's existing branding.
Unfortunately this is not always the case, perhaps because graphic designers / mo-graph artists might feel intimidated by the live performance format, which until now, may have been reserved in it's majority for "background eye candy".
With this guide, Accent Creative aims to promote the fundamentals in traditional graphic design and how they can be applied to the live visual format while showing how to prepare and properly deliver files so that an experienced VJ can mix them during a live show.
Just got back from a quick tour across Japan, where among other shows I preformed visuals once again for the always amazing Sub focus during UMF Tokyo at the Odaiba Ultra Park.
Some work progress for Dataset Clothing. Super fun to texture and animate these models to look like diorama style. Hopefully in the next few weeks I will get a bit deeper in rigging and animating these characters.
Just completed live visual branding for CRSSD festival in downtown San Diego. The task for the project was to step outside of the usual graphic-heavy style we develop for other festivals, so we went for a more organic approach. The side panels designed by Maktive, represent the symbol of the festival and featured only nature-style visuals displayed on them, which made a huge impact to visually brand the stage across video and photography by both professional and amateur photographers sharing it on social media sites. We also developed a “Wheel of fortune” style motion graphic kit to be used as a change-over audience interaction show, where KCRW’s Jason Bentley will bring an audience member to trigger the wheel and select the music style to be played during the next 1/2 hour of the show.
GTA visual madness. More HERE
Working on artist's stage visual kit number 1 for #Coachella. This series of motion loops are aimed towards house and touring VJs so they can mix live during the artist performance. As a VJ myself, I think it's a huge mistake for DJs to bring a static pre-mixed movie to play on screens while they perform. Separated, mixable, visual stems that the VJ can mix in real time is the way to go if you want to make your performance come to life. #AccentCreative
Some of the Visual Kits I designed for the #FingerLickin events by #LEDPresents in action, in the expert hands of @dblockvisuals during @iamtjr set in San Francisco / Fort Mason. #TJR #AccentCreative. Footage by: #Gbg916